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Wednesday, 4th March, 2009
Highlights :

  • 22% rise in TV advertising of Personal Care brands during 2008 compared to same period in 2007.
  • 'Personal Hygiene' category garnered a high share of 44% of overall Personal Care sector advertising on TV during 2008.
  • 'Hindustan Unilever Ltd' was the top advertiser under Personal Care sector on TV during 2008.
  • 'Lux Strawberry & Cream' topped the chart of new brands of Personal Care sector advertised on TV during 2008.
 
This week, AdEx India analyzes Personal Care Advertising trends in TV during Year 2008.

Volume Growth of Personal Care sector on TV during 2008

  

Share of Personal Care Categories on TV during 2008

  
Click here to enlarge:Volume Growth of Personal Care sector on TV during 2008   Click here to enlarge:Share of Personal Care Categories on TV during 2008
   
  • During 2008, TV advertising of Personal Care sector saw a rise of 22% compared to 2007.
  • During 2008, 'Personal Hygiene' category had maximum share i.e. 44% of overall Personal Care sector advertising on TV followed by 'Hair Care' and 'Personal Healthcare' with 26% and 16% share respectively.

Top Sub Categories of Personal Care Brands advertised on TV

 

Top Advertisers of Personal Care brands on TV during 2008

Click here to enlarge:Top Sub Categories of Personal Care Brands advertised on TV   Click here to enlarge:Top Advertisers of Personal Care brands on TV during 2008
  • "Toilet Soaps" , 'Shampoos', 'Tooth Pastes' were the top 3 sub categories contributing 39% share of overall Personal Care sector advertising on TV during 2008.
  • 'Hindustan Unilever Ltd', 'Procter & Gamble', 'Reckitt Benckiser (India) Ltd' were the top 3 advertisers, they contributed 36% of overall Personal Care sector advertising on TV during 2008.

New Brands of Personal Care sector launched on TV during

  

Top Celebrities endorsing Personal Care Brands on TV
Click here to enlarge:New Brands of Personal Care sector launched on TV during  
  • 'Lux Strawberry & Cream’, 'Axe Dark Temptation' and 'Sunsilk Hair Fall Solution' were the top 3 new Personal Care brands advertised on TV during 2008.
  • During 2008, 4 of the Top 10 new Personal Care brands advertised on TV were 'ITC Ltd' and 3 belonged to Hindustan Unilever Ltd which had occupied the Top 3 places.
  • 'Priyanka Chopra' was the top celebrity endorsing Personal Care brands on TV followed by ‘Kareena Kapoor’ and ‘Sushmita Sen’ during 2008.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Measurement,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C Wing, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com
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