Thursday, 29th April, 2010

• Print advertising of ‘Personal Care’ sector grew by 31% during 2009 compared to 2008.
• ‘Personal Healthcare’ sub sector led the advertising of ‘Personal Care’ sector in Print during 2009.
• ‘Ratan Ayurvedic Sansthan’ was the top advertiser under ‘Personal Care’ sector in Print during 2009.
• ‘Dove Hair Fall Therapy System’ occupied the top position among the new brands of ‘Personal Care’ advertised in Print 2009.

• ‘Personal Care’ sector contributed for 5% share in overall Print advertising during 2009.

• During 2009, 31% growth in Print advertising of ‘Personal Care’ sector compared to 2008.

• ‘Personal Healthcare’ sub sector was the top contributor with 61% share of overall Print ad volumes of ‘Personal Care’ sector followed by ‘Hair Care’ and ‘Skin Care’ sub sectors during 2009.

• Advertising of ‘Personal Care’ sector in Newspapers and Magazines was in the ratio of 89:11 during 2009.
• ‘Women’s’ magazines had the highest share (59%) of overall advertising of ‘Personal Care’ sector in magazines followed by ‘General Interest’ and ‘News/Current Affairs’ magazine genres with 14% and 11% share respectively during 2009.

• ‘Ratan Ayurvedic Sansthan’, ‘Prince Pharma’ and ‘Hindustan Unilever Ltd’ were the top 3 advertisers of ‘Personal Care’ brands advertised in Print during 2009.

• ‘Dove Hair Fall Therapy System’, ‘Venus Wino’ and ‘Joy Honey Almonds Skin Care’ were the top 3 new brands of ‘Personal Care’ sector in Print during 2009.
• Top 10 list of new brands of ‘Personal Care’ sector advertised in Print had seen maximum of 4 brands of ‘Hair Care’ and 3 brands of ’Skin care’ sub sector during 2009.

• During 2009, ‘Non Metro’ Newspapers had 63% share of overall advertising share of ‘Personal Care’ brands in Newspapers followed by ‘Metro’ and ‘Mini Metro’ Newspapers with 19% and 18% share respectively.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)