Monday, 09th March, 2009

Highlights :

Print advertising of Personal Care sector has seen a rise of 13% during 2008 compared to 2007.
'Personal Healthcare' category garnered highest share of overall Personal Care sector advertising in Print during 2008.
‘Ratan Ayurvedic Sansthan’ was the number one advertiser of ‘Personal Care’ brands advertised in Print during 2008.
‘Mankind Kaloree 1’ the new brand from Personal Care sector was advertised the most in Print during 2008.

	This week, AdEx India analyzes advertising trends in Personal Care in Print during 2008.

Share of Personal Care sector in Print advertising during 2008

Volume Growth of Personal Care sector in Print during 2008

'Personal Care' sector contributed 4% share in the overall Print advertising during 2008.

Print ad volumes of Personal Care sector grew by 13% during 2008 compared to 2007.

Share of Newspaper and Magazine genre for Personal Care sector

Share of categories of Personal Care sector in Print

Advertising of Personal Care brands in Newspapers and Magazines in the ratio of 87:13 during 2008.
'Women’s' genre contributed maximum in overall advertising share of Personal Care sector in Magazines followed by ‘General Interest’ and ‘News/Current Affairs’ with 15% and 11% share respectively during 2008.

During 2008, 'Personal Healthcare' lead with 62% share of overall ‘Personal Care’ sector advertising in Print followed by 'Hair Care' & 'Skin Care' with 17% & 11% share respectively.

Volume Growth of Personal Care categories in Print during 2008

Top advertisers of Personal Care brands in Print during 2008

Compared to 2007, ‘Hair Care’ category recorded maximum growth in its Print ad volumes followed by ‘Personal Healthcare’ and ‘Skin Care’ categories during 2008.

‘Ratan Ayurvedic Sansthan’, ‘Multani Pharmaceuticals Ltd’ and 'Ban Labs Ltd' were the Top 3 advertisers of ‘Personal Care’ sector in Print during 2008.

New Brands of Personal Care sector launched in Print during 2008

Share of States in Personal Care sector advertising in Print

‘Mankind Kaloree 1’, ‘Facia Glamor Hair Color’ and ‘Venus Toilet Soaps’ were the top 3 new brands from ‘Personal Care’ sector advertised in Print during 2008.
4 of the Top 10 lists of new brands of Personal Care in Print belonged to ‘Hair Care’ category and 3 were of ‘Skin Care’ products during 2008.

Personal Care brands garnered maximum advertising in publications from ‘Maharashtra’ followed by ‘Uttar Pradesh’ and National zone (Magazines) during 2008.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes

Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Measurement,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com

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