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Wednesday, 22th October, 2008
Highlights :

  • Print ad volumes of Passenger Vehicles* saw growth of 12% during Jan – Jul ’08 compared to Jan – Jul ’07.
  • ‘Maruti Suzuki Ltd’ was the number one advertisers in Passenger Vehicles*category in Print during Jan – Jul ’08.
  • ‘Tata Indica CS’ was advertised the most among the new brands of Passenger Vehicles*launched in Print during Jan – Jul ’08.
  • 64% of Passenger Vehicles* ads were for Sales Promotional campaigns in Print during Jan - Jul ’08.
 
This week, AdEx India analyzes Passanger Vehicle category advertising in Print during H1 2008.

Print Advertising Share of Passenger Vehicles*category in Automobile sector

  

Volume Growth of Passenger Vehicles* category in Print

Click here to enlarge:Print Advertising Share of Passenger Vehicles*category in Automobile sector   Click here to enlarge:Volume Growth of Passenger Vehicles* category in Print
   
  • During Jan –Jul ’08, 57% share contributed by the Passenger Vehicles* category in overall advertising of Automobile sector in Print.
  • 12% rise in Print ad volumes of Passenger Vehicles* category in Jan – Jul ’08 compared to Jan - Jul ‘07.

Top Key players of Passenger Vehicles*in Print during Jan –Jul ‘08

  

New Passenger Vehicle* brands advertised in Print during Jan – Jul ‘08

Click here to enlarge:Top Key players of Passenger Vehicles*in Print during Jan –Jul ‘08   Click here to enlarge:New Passenger Vehicle* brands advertised in Print during Jan – Jul ‘08
  • Top 10 advertisers of Passenger Vehicles* contributed for 92% share in Print during Jan – Jul ‘08.
  • ‘Maruti Suzuki Ltd’, ‘Tata Motors Ltd’ and ‘Hyundai Motor India Ltd’ were the Top 3 advertisers in Passenger Vehicles* category during Jan – Jul ’08.
  • ‘Tata Indigo CS’, ‘Maruti Suzuki Swift Dzire’ and ‘Tata Sumo Grande’ were the Top 3 new brands advertised under Passenger Vehicles* category in Print during Jan – Jul ’08.

Advertising of Passenger Vehicles*in Newspapers and Magazines

  

Advertising of Passenger Vehicles*in (Metro, Non Metro and Mini Metro) Newspapers

Click here to enlarge:Advertising of Passenger Vehicles*in Newspapers and Magazines   Click here to enlarge:Advertising of Passenger Vehicles*in (Metro, Non Metro and Mini Metro) Newspapers
  • During Jan –Jul’08, advertising of Passenger Vehicles* category on Newspapers and Magazines was in the ratio of 97:3.
  • Among the Magazine genres, ‘Automobile’ magazines had the maximum share of 40% followed by ‘Business/Finance/Economy’ and ‘News/Current Affairs’ with 19% and 18% share respectively.
  • 56% share of Passenger Vehicles* category advertising in Non Metro Newspapers followed by ‘Metro’ and ‘Mini Metro’ Newspapers with 33% and 11% share respectively during Jan – Jul ‘08.

Usage of Sales Promotional Ad campaigns for Passenger Vehicles*brands in Print

Sales Promotional Ads: 64%, Brand Promotion: 35% and Others: 1%

  
Click here to enlarge:Usage of Sales Promotional Ad campaigns for Passenger Vehicles*brands in Print  
  • 55% share of Sales Promotional ads were for ‘Multiple Promotion’ followed by ‘Discount Promotion’ and ‘Exchange Promotion’ with 24% and 5% respectively during Jan – Jul ’08.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Measurement,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com
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