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Wednesday, 06 August, 2008
- Print ad volumes has seen a rise of 5% during H1 '08 compared to H1 '07.
- Non Metro Newspapers had a larger share of overall Print advertising during H1 '08.
- ‘Education’ sector leads in Print advertising during H1 ’08.
- ‘Educational Institutions' was the top category in Print during H1'08.
- ‘Tata Motors Ltd' was number one advertiser in Print during Jan - Jun '08.
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This week, AdEx India analyzes Advertising trends in Print during H1 '08 |
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Volume Growth of Print advertising during H1 '08
Share of Metro, Non Metro and Mini Metro Newspapers
Newspapers and Magazines were used in an advertising ratio of 95:5 during H1 ’08.
- During 1st half of 2008, Print advertising grew by 5% compared to same period in 2007.
- During H1 '08, 'Non Metro' Newspapers had a larger share of 53% in the overall Print advertising followed by 'Metro' and 'Mini' Newspapers with 36% and 12% share respectively.
Share of Top 10 Sectors in Print during H1 '08
Share of Top 10 categories in Print during H1 '08
- ‘Education', 'Services' and 'Banking/Finance/Investment' were the top 3 sectors in Print during Jan - June '08.
- ‘Educational Institutions', 'Social Advertisements' and 'Properties/Real Estate' were the top 3 categories in Print during Jan - June '08.
Top 10 advertisers in Print during H1 '08
Rank Displacement of Top 10 Advertisers in Print during H1'08
- ‘Tata Motors Ltd', 'Maruti Suzuki Ltd' and 'Bharat Sanchar Nigam Ltd' were the top 3 advertisers in Print during H1 '08..
- Compared to H1 '07, 3 of the advertisers had shifted maximum places to be among the top 10 list of advertisers in H1 '08 viz. 'SBI(State Bank of India)', 'Pantaloons Retail India Ltd' and 'Cox & Kings India Ltd'.
Top Exclusive advertisers in Print during H1 '08
- ‘Planman Consultant India Pvt Ltd', 'Arunchal Pradesh State Lotteries' and 'Vellore Institute of Technology' were the top 3 Exclusive advertisers in Print during Jan - Jun '08.
Watch out for the sequel of the Newsletter which will show an in-depth analysis of advertising in Print.
Which will include TV and Radio Promotion in Print, Top New Brands advertised in Print, Usage of Sales Promotion and more …
Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)
The figures should be taken only as indicative and not absolutes
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com