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Tuesday, 5th May, 2009

Part 1 Highlights:

  • Television Ad volumes has seen growth of 12 times during 2008 compared to 1999 .
  • ‘Food & Beverages',' Personal Care/Personal Hygiene’ and ‘Household Products’ have maintained their respective 1st, 2nd and 10th rank on Television during 1999 and 2008.
  • ‘Toilet Soaps’ was the only category on Television in 1999 to maintain its 3rd rank in Top 10 category list of 2008.
  • ‘HUL’ was the leader in Television advertising during 1999 and 2008.
 

Part 2 Highlights:

  • 82% rise in number of brands advertised on TV during 2008 compared to 1999 .
  • Only 2 of the Top 10 brand of 1999 and 2008 were common i.e. ‘Pepsi’ and ‘Colgate Dental Cream’.
  • ‘Virgin Mobile’, ‘Lux Strawberry Cream’ and ‘Vodafone Customer Care’ were the Top 3 New brands advertised on Television during 2008.
  • More than 70% share garnered by the Bollywood Celebrities across the years except for 2003 on Television.

This week, AdEx India analyzes of the:10 Year Round up of TV advertising -Part 2
 

Growth in Count of Brands on TV (1999 and 2008)
Click here to enlarge:10 Year Round up of TV advertising -Part 2
 
 
  • Maximum growth in count of brands on Television was during 2007 compared to 1999.
  • 82% rise in number of brands advertised on Television during 2008 compared to 1999.

Top 10 Brands on TV (1999 and 2008)

Share of Top 100 brands of 1999 and their contribution over the years on TV

 
Click here to enlarge:of 10 Year Round up of TV advertising -Part 2 Click here to enlarge:10 Year Round up of TV advertising -Part 2
  • Only 2 of the Top 10 brand of 1999 and 2008 were common i.e. ‘Pepsi’ and ‘Colgate Dental Cream’.
  • Top 10 brands on Television during 1999 comprised of 3 brands of ‘Tooth Paste’ category and 2 brands were from ‘Aerated Soft Drinks’.
  • Whereas, the Top 10 brands on Television of 2008 has seen 5 brands of ‘Cellular Phone Services’ category and 2 were of ‘Aerated Soft Drinks’ category.
  • Contribution of the Top 100 Brands of 1999 on Television was 28% which decreased to 4% in 2008.
  • Share of Top 100 brands on Television for the year 1999 was below 7% from year ‘2003 to 2008’.
   

Top 10 New brands on TV during 2008

Share of Celebrity Profession over the years on TV (2003 to 2008)

 
Click here to enlarge:10 Year Round up of TV advertising -Part 2 Click here to enlarge:10 Year Round up of TV advertising -Part 2
  • ‘Virgin Mobile’, ‘Lux Strawberry Cream’ and ‘Vodafone Customer Care’ were the Top 3 New brands advertised on Television during 2008.
  • Top 10 list of new brands on Television comprised of 2 brands each of' ‘Two Wheelers’ & ‘Cellular Phone Service’ and 3 belonged to ‘DTH Service Providers’ during 2008.
  • More than 70% share garnered by the Bollywood Celebrities across the years except for 2003 on Television.
  • ‘Sports person’ share decreasing after the year 2004 on Television.
  

 
Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)
Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Track,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com
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