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Tuesday, 4th May, 2009
- Television Ad volumes has seen growth of 12 times during 2008 compared to 1999 .
- ‘Food & Beverages',' Personal Care/Personal Hygiene’ and ‘Household Products’ have maintained their respective 1st, 2nd and 10th rank on Television during 1999 and 2008.
- ‘Toilet Soaps’ was the only category on Television in 1999 to maintain its 3rd rank in Top 10 category list of 2008.
- ‘HUL’ was the leader in Television advertising during 1999 and 2008.
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This week, AdEx India analyzes the:10 Year Round Up of TV advertising - Part 1 |
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Growth in TV Ad Volume from 1999 to 2008
Average Ads /Day on a TV Channel (1999 to 2008)
- TV ad volumes has recorded 12 times rise during 2008 compared to 1999.
- 28% growth in TV ad volumes during 2008 compared to 2007.
- Compared to 1999, maximum increase (126%) in average ads aired per day on a Television channel was during 2008.
- During 2008, 8% rise in average ads aired per day on a Television channel compared to 2007.
Top 10 Sectors on TV during (1999 and 2008)
Share of Top 10 Sectors of 1999 and their contribution over the years on TV
- During 2008 sectors like ‘Services’, ‘Telecom/Internet Service Providers’ and ‘Banking/Finance/Investment’ replaced the 3 of the Top 10 sectors in 1999 viz. ‘Textiles/Clothing’, ‘Durables’ and ‘Laundry’.
- ‘Food & Beverages’, ‘Personal Care/Personal Hygiene’ and ‘Household Products’ had maintained their respective ranks on TV during 1999 and 2008.
- Contribution of the Top 10 sectors of 1999 was 76% on Television, which decreased to 45% in 2008.
- Share of Top 10 Sectors on Television from 1999 to 2002 was above 60% and from 2003 to 2007 was above 50%.
Top 10 Categories on TV during (1999 and 2008)
Share of Top 10 Categories of 1999 and their contribution over the years on TV
- Only ‘Toilet Soaps’ was among the Top 10 categories on Television of 1999 has maintained its 3rd rank in 2008.
- Contribution of the Top 10 Categories of 1999 on Television was 29% which decreased to 15% in 2008.
- Top 10 Categories share on Television has remained below 20% form 2003 to 2008.
Growth in Tally of Advertisers on TV (1999 to 2008)
Top 10 Advertisers on TV during (1999 and 2008)
- On Television, 89% rise in number of advertisers during 2008 compared to 1999.
- Compared to 2007, it saw a drop of 8% in count of advertisers on Television during 2008 compared to 2007.
- News Advertisers in the Top 10 list of 2008 compared to 1999 on Television has seen 2 players from ‘Telecom sector’: ‘Bharti Airtel Ltd’ and ‘Vodafone Essar Ltd’ and 3 from FMCG sector’: ‘ITC Ltd’, ‘Smithkline Beecham’ and ‘Cadburys India Ltd’.
- Top 10 Advertisers of 1999 on Television belonged to ‘FMCG’ sector whereas in 2008 except for ‘Bharti Airtel’ and ‘Vodafone Essar Ltd’ all others belonged to ‘FMCG’ sector.
Share of Top 50 Advertisers of 1999 and their contribution over the years on TV
- Contribution of the Top 50 Advertisers of 1999 on Television was 49% which decreased to 27% in 2008.
- From 1999 to 2002, share of Top 50 advertisers of 1999 on Television was between 30% and 50%.
- Whereas from 2003 to 2008, share of Top 50 Advertisers of 1999 on Television was below 30%.
Watch out for forthcoming interesting
analyses in future. (Analysis from
AdEx India-A Division of TAM Media Research)
Ad Volume is based on secondages.
Advertising spends, if any, indicate market valuation of the ad space/time
bought.
The figures should be taken only as indicative and not absolutes
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee,
Vice President - Communications, Business Head - Eikona PR Track,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com