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Tuesday, 30th April, 2009
Highlights :

  • Print Ad volumes has seen rise of 2.2 times during 2008 compared to 1999 .
  • 3.6 times rise in Average number of ads appearing per day on Newspapers during 2008 over 1999.
  • ‘Banking/Finance/Investment’ was the only sector to maintain its 3rd rank during 1999 and 2008.
  • ‘Corporate/Brand Image’ was the only category to maintain its 6th Position in the Top 10 categories list in Print across both the years 1999 and 2008.

This week, AdEx India analyzes the:10 Year Round Up of Print advertising - Part 1

Volume Growth in Print from 1999 to 2008

Share of Newspapers and Magazines (1999 to 2008)
Click here to enlarge:of Overview of Insurance Sector advertising in Print during FY 08 -09 Click here to enlarge:of Overview of Insurance Sector advertising in Print during FY 08 -09
  • Compared to 1999, 2.2 times increase in Print ad volumes during 2008.
  • During 2008, 3% rise in Print ad volumes compared to 2007.
  • Gradual increasing share of magazines over the years in Print.
  • Share of Magazines was 5% from 2005 to 2008 in overall Print ad volumes.

Average Ads /Day on Newspapers (1999 to 2008)

Top 10 Sectors in Print during (1999 and 2008)

 
Click here to enlarge:of Overview of Insurance Sector advertising in Print during FY 08 -09 Click here to enlarge:of Overview of Insurance Sector advertising in Print during FY 08 -09
  • Compared to 1999, 3.6 times rise in avg. number of ads appearing per day on Newspapers during 2008.
  • Maximum growth in average ads per day on Newspapers during 2006 compared to 1999.
  • 1% decrease in average number of ads appearing per day on Newspapers during 2008 compared to 2007.
  • 3 of the Top 10 sectors in Print for the year 1999 i.e. ‘Textile/Clothing’, ‘Computers’ and ‘Food & Beverages’ were replaced by sector like ‘Retail’, ‘Personal Healthcare’ and ‘Media’.
  • Positioning of 6 of the Top 10 sectors in Print of 1999 have being reshuffled in the Top 10 list of sectors in 2008.viz. ‘Durables’, ‘Auto’, ‘Education’, ‘Personal Accessories’, ‘Services’ and ‘Corporate/Brand Image’.
   

Share of Top 10 Sectors of 1999 and their contribution over the years in Print

Top 10 Categories in Print during (1999 and 2008)

 
Click here to enlarge:of Overview of Insurance Sector advertising in Print during FY 08 -09 Click here to enlarge:of Overview of Insurance Sector advertising in Print during FY 08 -09
  • Contribution of the Top 10 sectors of 1999 in Print was 81% which decreased to 60% in 2008.
  • From 1999 to 2003 share of Top 10 sector of 1999 was above 69% and from 2004 onwards, share of Top 10 sectors is above 60% in Print.
  • ‘Television Sets’ and ‘Two Wheelers’ the Top 2 categories of 1999 has being replaced by ‘Educational Institutions’ and ‘Social Advertisements’ category respectively in 2008.
  • Among the Top 10 Category list in Print for the year 1999,‘Corporate/Brand Image’ and ‘Cars/Jeeps’ were the only two categories to be present within the Top 10 list of categories in 2008.
  

Share of Top 10 Categories of 1999 and their contribution over the years in Print

Tally of Advertisers in Print (1999 to 2008)

 
Click here to enlarge:of Overview of Insurance Sector advertising in Print during FY 08 -09 Click here to enlarge:of Overview of Insurance Sector advertising in Print during FY 08 -09
  • Contribution of the Top 10 Categories of 1999 in Print was 41% which decreased to 12% in 2008.
  • From 2004 to 2008 share of Top 10 Categories of 1999 was below 20% in Print.
  • 12 times increase in count of advertisers in Print during 2008 compared to 1999.
  • Compared to 2007, 9% increase in count of advertisers in Print during 2008.

Top 10 Advertisers in Print during (1999 and 2008)

Share of Top 50 Advertisers of 1999 and their contribution over the years in Print

 
Click here to enlarge:of Overview of Insurance Sector advertising in Print during FY 08 -09 Click here to enlarge:of Overview of Insurance Sector advertising in Print during FY 08 -09
  • 3 of the Top 10 advertisers in Print of 1999 were among the Top 10 list of advertisers of 2008.i.e ‘LG Electronics India Ltd’, ‘Samsung India Electronics Ltd’ and Maruti Suzuki Ltd’.
  • During 1999, 6 of the Top 10 advertisers were from ‘Durables’ sector and 3 belonged to ‘Automobiles’ sector in Print.
  • Whereas in 2008, Top 10 advertisers list in Print, comprised of 2 players each belonging to ‘Automobiles’ sector and ‘Telecom/Internet Service Provider’ sector.
  • Share of Top 50 Advertisers in Print of 1999 has seen decline in its share over the years.
  • Top 50 advertisers share was above 30% before 2002 in Print.
  • Maximum share of Top 50 Advertisers was during 1999 i.e. 43% in Print.
Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)
Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Track,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com
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