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Wednesday, 8th September, 2010
Highlights :

  • 'Skybus' shape topped among the Innovative ad layouts used in Print during H1 '2010.
  • 'Personal Care/Personal Hygiene' was the top sector in usage of Print Innovative ad campaigns during H1 '2010.
  • 'TV Channel Promotions' was the number one category in using maximum number of Innovative ad layouts in Print during H1 '2010.
  • Highest number of Innovative ad layouts appeared in ‘Non Metro’ Newspapers during H1 ‘2010.
Note: ‘Skybus’ shape was monitored from Apr ‘2010
This week, AdEx India analyzes the Usage of Print Innovative Ad layouts during H1 ‘2010.
 

Growth in Usage of Print Innovative ads during H1 ‘2010

Type of Innovative Shapes used in Print

 
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  • During H1 '2010, usage of Print Innovative ad campaign decreased by 29% compared to same period in H1 '2009.
  • 'Skybus' shape with 48% share leads among the 'Innovative' shapes used in Print followed by 'Jacket' and 'Figured Outline' shapes with 20% and 14% share respectively during H1 '2010.
  • 68% share contributed by the top 2 shapes in total number of Innovative ad layouts used in Print during H1 ‘2010.

Top growing Innovative Shapes in Print

Share of Top Sectors using Innovative ad layouts in Print

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  • 'Die Cut', 'Circular shape' and 'Die Cut Pop Up' were the top 3 shapes to record maximum growth in its usage among all the Innovative ad layouts used in Print during H1 '2010.
 
  • During H1 '2010, 'Personal Care/Personal Hygiene', 'Media' and 'Education were the top 3 sectors with maximum usage of Print Innovative ad campaigns.

Usage of Innovative Ad layouts in Newspapers and Magazines was in the ratio of 98:2 during H1 2010.

Top Categories using Innovative ad layouts in Print

Share of Print Innovative ad layouts
(Metro/Non Metro/ Mini Metro) Newspapers
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  • 'TV Channel Promotion', 'Publication books' and 'Educational Institutions' were the top 3 categories in using Innovative ad layouts in Print during H1 '2010.
  • Print Innovative ad campaigns appeared maximum in ‘Non Metro’ Newspapers followed by 'Metro' and 'Mini Metro' Newspapers with 39% and 17% share respectively during H1 '2010.
for more Details on the Categories covered under the Sectors

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Lydia Lopez, Senior Executive – Communications, TAM Media Research
TAM Media Research Pvt. Ltd, Mafatlal Chambers – B wing, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531243, Mobile: +91 9819002123, E-mail: lydia.lopez@tamindia.com, Website: www.tamindia.com
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