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Tuesday, 11th August, 2009
Highlights :

  • Print Innovative ad layouts usage has seen growth of 4 times during the 1st half of 2009 compared to 2008.
  • ‘Figured Outline' was most widely used Innovative ad layout in Print during H1 '09.
  • ‘Food & Beverages’ sector has the max. share of Innovative ad layouts used in Print during H1 ’09.
  • Max. Innovative ad layouts appeared in Non Metro Newspapers during H1 ’09.

This week, AdEx India analyzes the advertising: Snapshot of Print Innovative Ad layouts usage during H1 ‘09

Growth in Usage of Print Innovative ads during H1 ‘09

  

Type of Innovative Shapes used in Print during H1 ‘09
Click here to enlarge:Snapshot of Print Innovative Ad layouts usage during H1 ‘09 Click here to enlarge:Snapshot of Print Innovative Ad layouts usage during H1 ‘09
 
  • Compared to H1 ’08, the number of innovative ad layouts used in Print has seen growth of 4 times during H1 ‘09.
  • During H1 ’09, ‘Figured Outline’ ad layout has the highest share i.e. 35% of total number of Innovative ad layouts used in Print followed by ‘Jacket’ and ‘L shape’ with 30% and 24% share respectively.
  • Top 5 ad layouts together contributed for 97% share of total number of Innovative ad layouts used in Print during H1 ’09.

Top growing Innovative Shapes in Print during H1 ’09 over H1 ‘08

Share of Top Sectors using Innovative ad layouts in Print

 
Click here to enlarge:Snapshot of Print Innovative Ad layouts usage during H1 ‘09 Click here to enlarge:Snapshot of Print Innovative Ad layouts usage during H1 ‘09
  • During H1 ’09, ‘T Shape’ has recorded max. growth in its usage followed by ‘Print Innovative Format’ and ‘Jacket’ at 2nd and 3rd place respectively compared to H1 ’08.
  • Highest usage of Innovative ad layout in ‘Food & Beverages’ sector followed by ‘Media’ and ‘Banking/Finance/Investment’ with 19% and 14% respectively in Print during H1 ‘09.
   
  Usage of Innovative Ad layouts in Newspapers and Magazines was in the ratio of 95:5 during H1 ‘09.

Top Categories using Innovative ad layouts during H1 ‘09

Share of Print Innovative ad layouts (Metro/Non Metro and Mini Metro) Newspapers

 
Click here to enlarge:Snapshot of Print Innovative Ad layouts usage during H1 ‘09 Click here to enlarge:Snapshot of Print Innovative Ad layouts usage during H1 ‘09
  • 'Edible Oil', 'Life Insurance' and 'Publications/Book' were the Top 3 categories in usage of Innovative ad layouts in Print during Jan-Jun '09.
  • 'Non Metro' Newspapers recorded maximum usage of Innovative ad layouts i.e. 55% followed by Metro and Mini Metro Newspapers with 32% and 12% share respectively.
  
Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)
Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Track,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com
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