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Monday, 3rd November, 2008
Highlights :

  • Usage of Innovative ad layouts in Print recorded a growth of 32% in H1 ‘08 compared to H1 ‘07.
  • ‘L shape’ garnered a high share among the Innovative ad layouts used in Print during H1 ‘08.
  • ‘Food & Beverages’ sector had the maximum share i.e. 28% of overall Innovative ad layouts used in Print during H1 ‘08.
  • Maximum Innovative ad layouts appeared in Non Metro Newspapers during H1 ’08.
 
This week, AdEx India analyzes advertising trends in Print Innovative ad layouts used in H1 ‘08.
Note: The entire analysis is based on Insertion

Growth in Usage of Print Innovative ads during H1 ‘08

  

Share of Shapes of Innovative ad layouts in Print during H1 ‘08

  
Click here to enlarge:Growth in Usage of Print Innovative ads during H1 ‘08   Click here to enlarge:Share of Shapes of Innovative ad layouts in Print during H1 ‘08
   
  • 32% rise in Innovative ad layouts used in Print during H1 ’08 compared to same period in 2007.
  • ‘L shape’ had the largest share i.e. 38% of total Innovative ad layouts used in Print followed by ‘Figured Outline’ and ‘Jacket’ with 26% and 19% share respectively.

Growing usage of Innovative Shapes in Print during H1 ‘08 over H1 ‘0

 

Top Sectors with maximum use of Innovative ad layouts in Print

Usage of Innovative Ad layouts in Newspapers and Magazines was in the ratio of 92:8 during H1 ’08.
Click here to enlarge:Growing usage of Innovative Shapes in Print during H1 ‘08 over H1 ‘0   Click here to enlarge:Top Sectors with maximum use of Innovative ad layouts in Print
  • Compared to H1 ’07, ‘L shape’ had recorded maximum growth in its usages in Print followed by ‘Partial Gatefold’ and ‘Inside Cover Flap’ during H1 ’08.
  • Top 10 sectors had contributed for 87% share of overall usage of Innovative ad layouts in Print during H1 ’08.
  • Top 3 sectors viz. ‘Food & Beverages’, ‘Media’ and ‘Hair Care’ share aggregates to 53% of total usage of Innovative ad layouts in Print.

Top Categories using Innovative ad layouts in H1 ’08 and its Rank Shift in H1 ‘07

  

Share of Print Innovative ad layouts (Metro/Non Metro and Mini Metro) Newspapers

Usage of Innovative Ad layouts in Newspapers and Magazines was in the ratio of 92:8 during H1 ’08.
Click here to enlarge:Top Categories using Innovative ad layouts in H1 ’08 and its Rank Shift in H1 ‘07   Click here to enlarge:Share of Print Innovative ad layouts (Metro/Non Metro and Mini Metro) Newspapers
  • 2 out of Top 10 categories using Print Innovative ad layouts had maintain their respective ranks across H1 ’08 and H1 ’07 i.e. ‘Publication/Books’ and ‘Properties/Real Estate’.
  • Whereas, 5 of Top 10 categories using Innovative ad layouts in Print had recorded positive shift in their ranks in H1 ‘08 compared to H1 ’07 i.e. ‘Hair Oils’, ‘Cars/Jeeps’, ‘Educational Institutions’ ,’Cellular Phone Service’ and ‘TV Channel Promotion’.
  • During H1 ’08, ‘Non Metro’ Newspapers had the maximum share of Innovative ad layouts used in Print followed by ‘Metro’ and ‘Mini Metro’ newspapers with 30% and 11% share respectively.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Measurement,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com
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