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Tuesday, 28th April, 2009
Highlights :

  • 15% growth in usage of Print Innovative ad layouts during 2008 compared to 2007.
  • 'L Shape' ad layout was used maximum in Print closely followed by 'Figured Outline' during 2008.
  • 'Food & Beverages' led with 26% share of overall Innovative ad layouts used in Print during 2008.
  • More than 55% of Innovative ad layouts appeared on Non Metro Newspapers during 2008.

This week, AdEx India analyzes of the:Snapshot of Print Innovative Ad layouts usage during 2008

Growth in Usage of Print Innovative ads during 2008

Share of Innovative ad layout shapes used in Print during 2008
Click here to enlarge:of Snapshot of Print Innovative Ad layouts usage during 2008 Click here to enlarge:of Snapshot of Print Innovative Ad layouts usage during 2008
  • During 2008, 15% rise in usage of Innovative ad layouts in Print, compared to 2007.
  • 'L Shape’, ‘Figured Outline' and 'Jacket' the Top 3 Innovative ad layouts together contributed for 85% share of total Innovative ad layouts used in Print during 2008.

Growing usage of Innovative Shapes in Print during 2008 over 2007

Top Sectors by usage of Innovative ad layouts in Print during 2008

 
Click here to enlarge:of Snapshot of Print Innovative Ad layouts usage during 2008 Click here to enlarge:of Snapshot of Print Innovative Ad layouts usage during 2008
  • Among the Innovative ad layouts used in Print, ‘Print Format Innovation’ had recorded maximum increase in its usage followed by ‘Octagon’ and ‘L’ shape during 2008 compared to 2007.
  • Top 10 Sectors together comprised of 81% share of total Innovative ad layouts in Print during 2008.
  • ‘Food & Beverages’, ‘Media’ and ‘Education’ were the top 3 sectors with maximum usage of Innovative ad layouts in Print during 2008.
   
 
Usage of Innovative Ad layouts in Newspapers and Magazines was in the ratio of 93:7 during 2008.

Top Categories using Innovative ad layouts in 2008 and its Rank Shift in 2007

Share of Print Innovative ad layouts (Metro/Non Metro and Mini Metro) Newspapers

 
Click here to enlarge:of Snapshot of Print Innovative Ad layouts usage during 2008 Click here to enlarge:of Snapshot of Print Innovative Ad layouts usage during 2008
  • ‘Edible Oil’, ‘Educational Institutions’,’ Hair Oils’ and ‘Cars/Jeeps’ had moved up in their respective ranking in the Top 10 list of categories with maximum usage of Innovative ad layouts in Print during 2008 compared to 2007.
  • During 2008,'Non Metro' Newspapers had the maximum share (58%) of overall Innovative ad layouts used in Newspapers followed by ‘Metro’ and ‘Mini Metro’ Newspapers with 32% and 10% share respectively.
  
Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)
Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Track,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com
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