Thursday, 3rd April, 2008

  
 Highlights :

  • Innovative ad layouts in Print increased by 3% in 2007 compared to 2006.
  • ‘Figured Outlined' was the most preferred Innovative ad layout in Print during 2007.
  • ‘Telecom Products’ sector accounted for 40% share of overall Innovative ad layouts used in Print.
  • ‘Publications/Books' category had used maximum number of Innovative shapes in 2007.
 
 
This week, AdEx India analyzes the advertising trends in Innovative ad Layouts in Print during 2007.

Growth in Print Innovative ads

  

Quarterly share of Print Innovative ad layouts

  
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  • During 2007 Print Innovative ad layouts witnessed a growth of 3% compared to previous year.
  • Innovative ad layout was at its maximum during the last quarter of 2007, while in 2006, it was maximum during the first quarter of the year.
  • Compared to 1st half of year 2007, innovative ad layout increased by 50% in 2nd half of the same year.

Share of Innovative ad layouts (Metro/Non Metro/Mini Metro)

  

Share of different Innovative ad layouts

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  • Non Metro Newspapers had recorded maximum share of 61% of overall Innovative ad layouts in Print followed Metro and Mini Metro Newspapers with 27% and 13% share respectively.
  • ‘Figured Outline' had the highest share of 44% followed by ‘Jacket’ and ‘L shape’ with 17% and 12% share respectively during 2007.

Top 5 Shapes with Maximum Growth in 2007 over 2006

  

Top 5 Sectors with maximum use of Innovative ad layouts

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  • ‘1 Shape' had observed maximum growth in number of ad layout in 2007 compared to 2006.
  • At 2nd and 3rd place were the ‘Plus’ and ‘Egg’ shape ad layout with 19 and 14 times growth during 2007 compared to last year.
  • ‘Telecom Products’ leads with 40% share of overall Innovative ad layouts used in Print during 2007.
  • At 2nd and 3rd position were ‘Personal Healthcare’ and ‘Media’ sector with 9% and 8% share respectively during 2007.

Top 5 Categories using maximum Innovative Shapes
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  • During 2007, ‘Publication/Books’ had used maximum Innovative shapes followed ‘Events’ at 2nd place with 13 shapes.
  • ‘Independent Retailers’, ‘Educational Institutions’ and ‘Cars/Jeeps’ shared the 3rd place each with 10 Innovative shapes.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Track,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com