Monday, 22 September, 2008

Highlights :

5% rise in TV advertising of Oral Hygiene category during Jan-Jun '08 compared to same period in Jan-Jun'07.
'Tooth Pastes' garnered a high share of 64% of overall Oral Hygiene category advertising on TV during H1 '08.
'Colgate Palmolive India Ltd' was the top advertiser under Oral Hygiene category on TV during H1 '08.
'Pepsodent Decay Protection' topped the chart of new brands of Oral Hygiene advertised on TV during H1'08.
High advertising share of Oral Hygiene category on Regional channels during H1 '08.

	This week, AdEx India analyzes Advertising trends in Oral Hygiene brands on TV during H1’08

Volume Growth of Oral Hygiene category on TV during H1'08

Share of Sub Categories of Oral Hygiene category on TV during H1'08

During H1 '08, TV advertising of Oral Hygiene category saw a rise of 5% compared to H1 '07.

During H1 '08, 'Tooth Pastes' sub category had maximum share i.e. 64% of overall Oral Hygiene category advertising on TV followed by 'Breath Fresheners' and 'Tooth Brushes' respectively with an equal advertising share of 15%.

Fastest growing Oral Hygiene Sub category on TV during H1'08

Top Advertisers of Oral Hygiene category on TV during H1'08

During H1 ’08, among the fastest growing sub categories of Oral Hygiene on TV compared to H1 ’07,‘Range of Oral Hygiene Products’ recorded maximum advertising growth followed by ‘Tooth Brushes’ and ‘Tooth Powder’.

‘Colgate Palmolive India Ltd', 'Hindustan Unilever Ltd', 'Prefetti Van Melle India Pvt Ltd' were the top 3 advertisers and had contributed for 80% of overall Oral Hygiene category advertising on TV during H1 '08.

Top New Brands of Oral Hygiene category on TV during H1'08

Advertising share of Oral Hygiene category on National and Regional Channels

'Pepsodent Decay Protection' , 'Pepsodent Complete Family' and 'Allens Polo Extra Strong' were the top 3 new Oral Hygiene brands advertised on TV during H1 '08.
5 out of top 10 list of new brands of Oral Hygiene category were occupied by Hindustan Unilever Ltd.

During H1 '08, maximum advertising share of Oral Hygiene brand i.e. 54% on Regional channels and rest was on National channels.
Among the Regional channels, 'Tamil Nadu' recorded the maximum share (21%) of Oral Hygiene category followed by 'Maharashtra' and 'Andhra Pradesh' with an equal share of 14% during H1 '08.

Top 5 Oral Hygiene brands with maximum Average ads per day on TV during H1 '08

During H1'08, 4 out of top 5 brands with maximum average ads per day on TV belonged to 'Colgate Palmolive India Ltd' and remaining one brand was of 'Hindustan Unilever Ltd'.

Watch out for the sequel of the Newsletter which will show an in-depth analysis of advertising in Print.
Which will include TV and Radio Promotion in Print, Top New Brands advertised in Print, Usage of Sales Promotion and more …

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes

Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Measurement,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com