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Tuesday, 2nd February, 2010
Highlights :

  • TV advertising of OTC sector grew by 44% during Jan-Oct '09 compared to Jan-Oct '08.
  • 'Rubs/Balms' was the top OTC category advertised on TV during Jan-Oct '09.
  • 'SmithKline Beecham' was the number one advertiser of OTC sector on TV during Jan-Oct '09.
  • More than half of the OTC sector advertising on Regional channels during Jan-Oct '09.
This week, AdEx India analyzes the advertising trends of OTC sector in TV during Jan-Sept '09.

Volume Growth of OTC sector on TV during Jan-Oct '09

   

Share of OTC categories on TV during Jan-Oct '09

  
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  • During Jan-Oct '09, TV advertising of OTC sector has recorded growth of 44% compared to same period in 2008.
  • 'Rubs/Balms', 'Contraceptives', 'Analgesic/Cold Tablets' were the Top 3 OTC categories advertised on TV during Jan-Oct '09.
  • During Jan-Oct '09, Top 10 categories accounted for 80% of overall advertising share of OTC sector on TV.

Growing sub categories of OTC sector on TV during Jan-Oct '09

  

Top Advertisers of OTC sector on TV during Jan-Oct '09

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  • Compared to Jan-Oct '08,'Condoms' category recorded highest growth in its TV ad volumes under OTC sector followed by 'Contraceptives' and 'Range of Oral Hygiene Products' during Jan-Oct '09.
  • 'Smithkline Beecham', 'Mankind Pharma Ltd' and 'Paras Pharmaceutical Ltd' were the top 3 advertisers of OTC sector on TV during Jan-Oct '09.
  • Top 10 advertisers contributed for 54% of overall advertising share of OTC sector on TV during Jan-Oct ’09.

New brands of OTC sector on TV during Jan-Oct '09

 

Advertising of OTC sector on (National vs Regional) channels

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  • ‘Unwanted-72’,’ Moov Neck Shoulder’ and ‘Vicco Narayani Cream’ were the Top 3 new brands of OTC sector advertised on TV during Jan-Oct ’09.
  • Top 10 list of new OTC brands advertised on TV comprised of 2 brands each of ‘Rubs/Balms’, ‘Acne Preparations’ and ‘Vitamins/Tonics/Health Supplement’ category during Jan-Oct ’09.
  • During Jan-Oct '09, advertising of OTC sector on Regional and National channels was in the ratio of 52:48 during Jan-Oct'09.
  • ‘West Bengal’, ‘Maharashtra’ and ‘Tamil Nadu’ were the top 3 states in advertising of OTC brands on Regional channels during Jan-Oct ’09.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Sr.Vice President - Communications, Business Head - Eikona PR Measurement,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – B wing, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com
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