Refer to a Friend
   

Friday, 5th February, 2010
Highlights :

  • Print ad volumes of OTC sector have seen growth of 31% during Jan-Oct '09 compared to Jan-Oct '08.
  • 'Health Stimulant/Ginseng' category contributed the maximum in overall advertising share of OTC sector in Print during Jan-Oct '09.
  • 'Prince Pharma' was the top advertiser of OTC products in Print during Jan-Oct '09.
  • High advertising share of OTC sector in Non Metro Newspapers during Jan-Oct '09.
This week, AdEx India analyzes the advertising trends of OTC sector in Print during Jan-Oct '09.

Volume Growth of OTC sector in Print during Jan-Oct '09

   

Share of OTC categories in Print during Jan-Oct '09

  
  Click here to enlarge:
   
  • During Jan-Oct'09, Print ad volumes of OTC sector increased by 31% compared to same period in 2008.
  • 'Health Stimulant/Ginseng' category with 32% share led OTC sector advertising in Print followed by 'Range of OTC Products' and 'Vitamins/Tonics/Health Supplements' with 25% and 19% share respectively during Jan-Oct '09.

Growing sub categories of OTC sector in Print during Jan-Oct '09

  

Top Advertisers of OTC sector in Print during Jan-Oct '09

Click here to enlarge   Click here to enlarge
  • Among the OTC categories advertised in Print, 'Glucose Powders' recorded highest growth in its ad volumes followed by 'Condoms' and 'Cough Lozenges' during Jan-Oct '09 compared to Jan-Oct'08.
  • 'Prince Pharma', 'Ratan Ayurvedic Sansthan' and 'Mankind Pharma Ltd' were the top 3 advertisers of OTC products in Print during Jan-Oct '09.
   

Advertising of OTC Sector in Newspapers and Magazines was in the ratio of 94:6 during Jan-Oct ‘09

New brands of OTC sector in Print during Jan-Oct '09

 

Advertising of OTC sector in Non Metro/Mini Metro/Metro Newspapers

Click here to enlarge Click here to enlarge
  • 'Prince Madrasi Gel', ‘Multani Kuka Cough Tablets’ and ‘Baidyanath Sundari Sakhi’ were the top 3 new brands of OTC sector in Print during Jan-Oct ‘09.
  • 'Non Metro' Newspapers with 67% led OTC sector advertising in Newspapers followed by 'Metro' and 'Mini Metro' Newspapers with 19% and 13% share respectively during Jan-Oct '09.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Sr.Vice President - Communications, Business Head - Eikona PR Measurement,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – B wing, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com
Unsubscribe Me