Thursday, 13th December, 2007

Highlights :

Print advertising saw a growth of 21% during Jan-Sept '07 compared to same period in 2005.
Print Advertising at its best in the second quarter of 2007.
‘Education', 'Services' and ‘Banking/Finance/Investment' were the top 3 sector on Print.
‘Telecom Products' recorded highest growth of 72% during Jan-Sept '07 compared to Jan-Sept'06.
‘Maruti Suzuki Ltd’ ‘were the top advertisers during Jan-Sept '07 which was at 2nd place during Jan-Sept '06.
Non Metro Publications lead with 53% share of overall ad pie of Newspapers.

	This week, AdEx India analyzes the advertising trends in print in the first half of 2007

Volume Growth in Print Advertising

Quarterly Print advertising scenario

Advertising on Newspapers and Magazines was in the ratio of 95:5 during Jan-Sept '07.
Magazines advertising grew by 11% whereas there was a growth of just 1% in Newspapers advertising during Jan-Sept '07 over Jan-Sep ’06

The second quarter (April-June) saw maximum advertisers from the “Education” sector.
Print advertising falls by 7% during the third quarter of 2007 as compared to the first quarter of 2007.

Share of sector on Print during Jan-Sept '07

Fastest Growing sector on Print during Jan-Sept'07

Top 10 sectors accounted for 68% of the overall Print ad volumes during Jan-Sept '07.
Under the 'Education' sector 'Educational Institutions' category had the maximum share i.e. of 68%.
Similarly, for 'Services' sector 'Real Estates', 'Hospital/Clinics' and 'Travel & Tourism' together contributed 61% of the share.

‘Cellular Phones' led the advertising of 'Telecom Products' during Jan-Sept '07, where Nokia Corporation was the top advertiser.
‘Baby Massage oil/Lotions/Creams' was the top category accounting for 61% share of 'Baby care' sector, 'Emami Ltd' was the top advertiser under the category.

Share of categories on Print in Jan-Sep’07

Positioning of Key players of Print during Jan-Sept '07

Top 3 contenders under the 'Educational Institutions' category were Planman Consultant India P Ltd, Annamalai University and Vellore Institute of Technology during Jan-Sept '07.
Omaxe Ltd, Parsvanath Developers and HDIL were the top 3 advertisers under 'Real Estates' category.

LG Electronics India Ltd was the only player to maintain its place across both the periods (Jan-Sept '07 and Jan-Sept'06)
Whereas 'Planman Consultant India Pvt Ltd' and ‘Royal Government of Bhutan’ escalated up by 7 and 9 places respectively to be at 4th and 10th position during Jan-Sept '07.
Bajaj Auto Ltd who was the number one player during Jan-Sept '06 moved down to 9th place during Jan-Sept '07.

Share of Metro, Non Metro and Mini Metro Newspapers during Jan-Sept '07

Compared to Jan-Sept '06 'Mini Metro' Newspapers saw maximum advertising growth i.e. of 4% during Jan-Sept '07.
‘Chandigarh' Newspaper was at the top under 'Non Metro' cities whereas 'Mumbai' led among the Metro Newspapers during Jan-Sept '07.

Watch out for the sequel of the Newsletter with an in-depth analysis of advertising on Print covering topics like TV and Radio Promotion on Print, Genre of Print Publications, Main Issue vs Supplements, etc... Happy Reading !

(Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes

Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Track,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com