Monday, 15th September, 2008

Highlights :

TV ad volumes of Mobile Phones grew by 27% during Jan-Jun'08 compared to Jan-Jun '07.
3/4th of Mobile Phone advertising on National channels during H1 '08.
‘Nokia Corporation' way ahead of other advertisers of Mobile Phones on TV during H1 '08.
'Nokia N82' topped the chart of new models of Mobile Phone advertised on TV during H1 '08.
'Shahrukh Khan' was the top celebrity endorsing Mobile Phones on TV during H1 '08.

	This week, AdEx India analyzes the Mobile Phone advertising trends in TV during H1 2008.

Volume Growth of Mobile Phone advertising on TV during H1'08

Zone Wise advertising share of Mobile Phones on TV during H1'08

During H1 '08, 27% rise in TV ad volumes of Mobile Phone category compared to same period in 2007.

National Channels had the largest share of Mobile Phone TV ad pie followed by South & East Zone channels with 14% & 7% share respectively during H1 '08

Top States contributing in Mobile Phone advertising on Regional Channels during H1 '08

Top Advertisers of Mobile Phones on TV during H1'08

Top 5 States contributed for more than 88% share of Mobile Phone advertising on Regional Channels during H1'08.
West Bengal & Tamil Nadu leads with an equal advertising share of 28% followed by Andhra Pradesh with 18% share of overall Mobile Phone advertising on TV during H1'08.

During H1 '08, 'Nokia Corporation' leads with 52% share of overall Mobile Phone advertising on TV followed by 'LG Electronics India Ltd' and 'Samsung India Electronics Ltd' with 16% and 13% share respectively.

New Brands of Mobile Phone advertised on TV during H1'08

Celebrity endorsing Mobile Phones on TV during H1'08

‘Nokia N82', 'Samsung Guru 100' and 'Nokia Maps and Navigation' were the top 3 new brands of Mobile Phone advertised on TV during H1 '08.

During H1 '08, 'Shahrukh Khan' garnered a high share of 36% of overall ad volumes of Celebrity endorsing Mobile Phones on TV followed by 'Hrithik Roshan' and 'A R Rehman’ with 18% and 15% share respectively.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes

Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Measurement,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com