Thursday, 18th September, 2008

  
 Highlights :

  • Mobile Phone category has witnessed a dip of 45% in Print advertising during H1’08 compared to H1'07.
  • West and South Zone leads with an equal advertising share of Mobile Phones in Print during H1'08.
  • 'Nokia Corporation' rules in advertising of Mobile Phone brands in Print during H1'08.
  • 'Spice S-585' topped the chart of new brands of Mobile Phones advertised in Print during H1'08.
  • Sales Promotional ads garnered a high share of 70% of total Mobile Phone ads in Print during H1 '08.
 
This week, AdEx India analyzes the Mobile Phone advertising trends in Print during H1 2008.

Volume Growth of Mobile Phone category in Print during H1 '08

  

Zone wise advertising share of Mobile Phones in Print during H1 ‘08

  
Mobile Phones used Newspapers and Magazines in an advertising ratio of 96:4 during H1 ’08.
Click here to enlarge:Volume Growth of Mobile Phone category in Print during H1 '08   Click here to enlarge:Zone wise advertising share of Mobile Phones in Print during H1 ‘08
   
  • During Jan-Jun'08, Mobile Phone category advertising in Print decreased by 45% compared to same period of last year.
  • During H1 '08, Publications from West and South Zone leads with an equal advertising share of Mobile Phones, closely followed by North zone Publications with 28% share.

Market wise advertising share of Mobile Phones in H1'08

  

Share of Top 10 advertisers of Mobile Phone category in Print

Click here to enlarge:Market wise advertising share of Mobile Phones in H1'08   Click here to enlarge:Share of Top 10 advertisers of Mobile Phone category in Print
  • Top 5 state contributed for more than 50% of overall Mobile Phones advertising share in Print during H1'08.
  • During H1'08, the Top 10 advertisers share aggregates to 95% of overall Mobile Phones advertising in Print.
  • 'Nokia Corporation' leads with 35% share of Mobile Phone advertising in Print during H1'08 followed by 'LG Electronics India Ltd' and 'Spice Telecom Ltd' with 20% and 13% share respectively.

New Mobile Phone Brands advertised in Print

  

Analysis of type of advertisement used for Mobile Phones in Print during H1'08

Click here to enlarge:New Mobile Phone Brands advertised in Print   Click here to enlarge:Analysis of type of advertisement used for Mobile Phones in Print during H1'08
  • During H1 '08, 'Spice S-585', 'LG Bullet FM Phone' and 'Nokia 1209' were the top 3 new brand of Mobile Phones advertised in Print during H1 '08.
  • Among Sales Promotional ad campaigns used for advertising of Mobile Phones in Print during H1 '08, 'Add on promotion' had the largest share of 43% followed by 'Discount Promotion' and 'Multiple Promotion' with 35% and 10% share respectively during H1 '08.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Measurement,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com