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Friday, 15th January, 2010
Highlights :

  • ‘Loans’ category accounted for 14% of overall advertising share of ‘Banking & Financial Services’ sector on TV during Jan-Sep ’09.
  • TV advertising of 'Loans' category grew by 2% during Jan-Sep '09 compared to Jan-Sep ‘08.
  • High share of advertising under ‘Housing/Construction Loans’ category on TV during Jan-Sep ’09.
  • ‘Manappuram Finance’ was the top advertiser of Loan products on TV during Jan-Sep ’09.
  • ‘Indiabulls Home Loans’ topped the list of new Loan schemes advertised on TV during Jan-Sep ’09.
This week, AdEx India analyzes the advertising trends of Loans in TV during Jan-Sept '09.

Contribution of ‘Loans’ category in ‘Banking & Financial Services’ sector on TV

    

Volume Growth of ‘Loans’ category on TV during Jan-Sep ‘09

  
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  • During Jan-Sep ’09, Loans category contributed for 14% share of overall advertising of ‘Banking & Financial Services’ sector on TV.
  • Compared to Jan-Sep ’08, TV ad volumes of ‘Loans’ category recorded growth of 2% during Jan-Sep ‘09.

Share of sub categories of ‘Loans’ category on TV during Jan-Sep ‘09

  

Key advertisers of Loan Products on TV during Jan-Sep ‘09
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  • ‘Housing/Construction Loans’ accounted for highest share i.e. 48% of overall ‘Loans’ category advertising on TV during Jan-Sep ’09.
  • ‘Mortgage Loans’ and ‘Personal/Professional Loans’ were at 2nd and 3rd place with 25% and 16% share respectively in the ‘Loans’ category advertising on TV during Jan-Sep ’09.
  • ‘Manappuram Finance’, ‘Orbis Securities Pvt Ltd’ and ‘LIC Housing Finance Ltd’ were the Top 3 advertisers of Loan schemes on TV during Jan-Sep ’09.
  • Top 10 advertisers share accounted for 93% of overall ‘Loans’ category advertising on TV during Jan-Sep ’09.

New Loan schemes advertised on TV during Jan-Sep ‘09

  

Advertising of Loan schemes on National and Regional channels
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  • Top 3 new loan schemes advertised on TV during Jan-Sep ’09 were ‘Indiabulls Home Loans’, ‘UBI Auto Finance’ and ‘UCO Bank Home Loan’.
  • During Jan-Sep ’09, 3 brands of ‘UCO Bank’ and 2 brands of ‘SBI (State Bank of India) made it to the Top 10 list of new Loan schemes advertised on TV.
  • Advertising of Loan products on Regional and National channels was in the ratio of 56:44 during Jan-Sep ‘09

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Sr.Vice President - Communications, Business Head - Eikona PR Measurement,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – B wing, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com
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