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Tuesday, 19th January, 2010
Highlights :

  • 21% share contributed by the ‘Loans’ category in overall advertising of ‘Banking & Finance Services’ in Print during Jan-Sep ‘09.
  • Print ad volumes of ‘Loans’ category increased by 52% during Jan-Sep ’09 compared to Jan-Sep ’08.
  • ‘Housing/Construction Loans’ was the most advertised Loans category in Print during Jan-Sep ’09.
  • ‘SBI’ was the number one advertiser of Loan schemes in Print during Jan-Sep ’09.
  • ‘SBI Advantage Home Loan’ topped the chart of new Loan products advertised in Print during Jan-Sep’09.
This week, AdEx India analyzes the advertising trends of Loans in Print during Jan-Sept '09.

Contribution of ‘Loans’ category in ‘Banking & Financial Services’ sector in Print

    

Volume Growth of ‘Loans’ category in Print during Jan-Sep ‘09

  
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  • ‘Loans’ category contributed for 21% share of overall advertising share of ‘Banking & Financial Services’ in Print during Jan-Sep ‘09.
  • ‘Loans’ category recorded growth of 52% in its Print ad volumes during Jan-Sep ’09 compared to Jan-Sep ‘08.

Share of sub categories of ‘Loans’ category in Print

 

Key advertisers of Loan Products in Print
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  • ‘Housing/Construction Loans’ with 46% share led the overall ‘Loans’ category advertising in Print followed by ‘Mortgage Loans’ and ‘Auto Loans’ with 24% and 21% share respectively during Jan-Sep ’09.
  • Top 3 sub-categories accounted for 90% share of overall Loans category advertising in Print during Jan-Sep ’09.
  • During Jan-Sep ’09,‘SBI’ has the highest share i.e. 21% of overall advertising of ‘Loans’ category in Print followed by ‘HDFC’ and ‘Manappuram Finance’ with 17% and 16% share respectively.

 

Advertising of Loan products in Newspapers and Magazines was in the ratio of 96:4 during Jan-Sep ’09.

New Loan schemes advertised in Print

  

Advertising of Loan schemes in Metro/Non Metro/Mini Metro Newspapers
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  • ‘SBI Advantage Home Loan’, ’Corporation Bank Corp Loan Against Gold’ and ‘Muthoot Finance Multiple Loan’ were the top 3 new Loan schemes advertised in Print during Jan-Sep ‘09.
  • 5 of the top 10 list of new loan schemes advertised in Print belonged to ‘Mortgage Loans’ and 2 brands each were of ‘Personal/Professional’ and ‘Housing/Construction’ loans category during Jan-Sep ’09.
  • ‘Non Metro’ Newspapers accounted for 53% share of Loan products advertising in Newspapers followed by ‘Metro’ and ‘Mini Metro’ Newspapers with 33% and 13% share respectively during Jan-Sep ’09.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Sr.Vice President - Communications, Business Head - Eikona PR Measurement,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – B wing, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com
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