Thursday, 13rd November, 2008

Highlights :

7% growth in advertising of Internet Portals on TV during Jan-Jul ’08 compared to Jan-Jul’07.
During Jan-Jul ’08, ‘General category’ garnered a high share of overall Internet Portals advertised on TV.
‘www.homeshop18.com’ was the Top website with maximum TV ad volumes during Jan-Jul ’08.
‘www.shine.com’ was number one website in the list of new Internet Portals advertised on TV during Jan-Jul ’08.

	Explanation for the categories of Internet Portals B2C & Online Shopping: A virtual retail shopping space specifically for internet savvy clients. Jobs: Portals providing online platforms for Job offers and Recruitment facilities under one roof. Matrimonial: Match making portals for the prospective brides and grooms. Properties/Real Estate: An online portal providing facilities like buying, selling and giving information of Properties/Real Estate. Travel & Tourism: Website providing information and confirming tour packages which includes details for place of visit, travel and stay details etc. General: Website other than the above five categories come under the General category. It includes mailing facilities, Chatting facilities, blogs, financial, sports, Astrology, games and others.
	This week, AdEx India analyzes Internet Portals Advertising trends in TV during Jan Jul '08.
	Note: The entire analysis is based on Insertion

Volume Growth of Internet Portals on TV during Jan-Jul '08

Advertising of Internet Portals on (National vs. Regional) channels

7% rise in TV advertising of ‘Internet Portals’ on TV during Jan-Jul ’08 compared to Jan-Jul ‘07.

Advertising of ‘Internet Portals’ on National and Regional channels was in the ratio of 86:14 during Jan-Jul ’08.
The top 3 states ‘Maharashtra’, ‘Tamil Nadu’ and ‘Delhi’ together had contributed for 67% of ‘Internet Portals’ advertising on Regional channels during Jan-Jul’08.

Share of categories of Internet Portals on TV during Jan-Jul '08

Top Internet Portals advertised on TV during Jan-Jul '08

During Jan-Jul’08, ‘General’ category of ‘Internet Portals’ had the maximum advertising share i.e. 60% followed by ‘B2C & Online Shopping’ and ‘Jobs’ websites each with 14% share.

Top 10 websites share aggregates to 45% of overall advertising share of ‘Internet Portals’ on TV during Jan-Jul’08.
‘www.homeshop18.com’ , ‘www.espnstar.com’ and ‘www.mobilendtv.com’ were the Top 3 ‘Internet Portals’ advertised on TV during Jan-Jul ’08.

New Internet Portals advertised on TV during Jan-Jul '08

Tally of New Internet Portals- categories wise on TV during Jan-Jul '08

During Jan-Jul ’08, the top 3 new websites advertised on TV were ‘www.shine.com’, ‘www.news24online.com’ and ‘www.indiancricketleague.in’.

During Jan-Jul ’08, ‘General’ category recorded maximum number of new websites, followed by ‘B2C-Online Shopping’ and ‘Matrimonial’ portals.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes

Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Measurement,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com

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