Refer to a Friend
   

Thursday, 13rd November, 2008
Highlights :

  • Print advertising of Internet Portals grew by 89% during Jan-Jul ’08 compared to Jan-Jul’07.
  • ‘Travel & Tourism’ portals had maximum advertising share of overall Internet Portals advertised in Print during Jan-Jul ‘08.
  • ‘www.ezeego1.com’ was the Top website among all the Internet Portals advertised in Print during Jan-Jul’08.
  • 37% of Internet Portal ads in Print were for Sales Promotion during Jan-Jul ’08.
 
Explanation for the categories of Internet Portals
  1. B2C & Online Shopping: A virtual retail shopping space specifically for internet savvy clients.
  2. Jobs: Portals providing online platforms for Job offers and Recruitment facilities under one roof.
  3. Matrimonial: Match making portals for the prospective brides and grooms.
  4. Properties/Real Estate: An online portal providing facilities like buying, selling and giving information of Properties/Real Estate.
  5. Travel & Tourism: Website providing information and confirming tour packages which includes details for place of visit, travel and stay details etc.
  6. General: Website other than the above five categories come under the General category. It includes mailing facilities, Chatting facilities, blogs, financial, sports, Astrology, games and others.
This week, AdEx India analyzes Internet Portals Advertising trends in Print during Jan Jul '08.
Note: The entire analysis is based on Insertion

Volume Growth of Internet Portals in Print during Jan-Jul '08

  

Advertising of Internet Portals in Newspapers and Magazines during Jan-Jul '08

  
Click here to enlarge:Volume Growth of Internet Portals in Print during Jan-Jul '08   Click here to enlarge:Advertising of Internet Portals in Newspapers and Magazines during Jan-Jul '08
   
  • Print advertising of ‘Internet Portals’ has seen a growth of 89% during Jan-Jul ’08 compared to same period in 2007.
  • Advertising of ‘Internet Portals’ on Newspapers and Magazines was in the ratio of 95:5 during Jan-Jul’08.
  • ‘Maharashtra’, ‘Delhi’ and ‘Karnataka’ were the Top 3 states in advertising of ‘Internet Portals’ in Newspapers during Jan-Jul ’08.

Share of categories of Internet Portals in Print during Jan-Jul '08

  

Top Websites advertised in Print during Jan-Jul '08

Click here to enlarge:Share of categories of Internet Portals in Print during Jan-Jul '08   Click here to enlarge:Top Websites advertised in Print during Jan-Jul '08
  • Portals related to ‘Travel & Tourism’ garnered a high share (41%) of overall ‘Internet Portals’ advertised in Print, followed by ‘General’ and ‘B2C & Online Shopping’ websites with 23% and 22% share respectively during Jan-Jul’08.
  • 53% share contributed by the Top 10 websites advertised in Print during Jan-Jul’08.
  • Top 3 websites advertised in Print during Jan-Jul ’08 were ‘www.ezeego1.com’, ‘www.shine.com’ and ‘www.makemytrip.com’.

Analysis of Type of advertisement used for Internet Portals in Print

  
Click here to enlarge:Analysis of Type of advertisement used for Internet Portals in Print  
  • 37% of advertisements of ‘Internet Portals’ in Print were for Sales Promotional campaigns during Jan-Jul ’08.
  • Among the Sales Promotional campaigns used for ‘Internet Portals’, ‘Discount Promotion’ had the largest share of 45% followed by ‘Contest Promotion’ and ‘Multiple Promotion’ with 22% and 20% share respectively.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Measurement,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com
Unsubscribe Me