Refer to a Friend
 

Friday, 18th June, 2010
Highlights :

  • TV advertising of ‘Insurance sector’ up by 20% during FY 2009-10 compared to FY 2008-09.
  • High advertising share of ‘Life Insurance’ brands in overall ‘Insurance sector’ advertising on TV during FY 2009-10.
  • ‘Life Insurance Corporation Of India’ was the top advertiser under ‘Insurance sector’ advertising on TV during FY 2009-10.
  • ‘LIC Jeevan Saral’ was the most advertised brand under ‘Insurance sector’ on TV during FY 2009-10.
This week, AdEx India analyzes the advertising trends of Insurance Sector in TV during FY 2009-10.

Volumes Growth of Insurance Sector on TV during FY 2009-10

  

Quarterly advertising share of Insurance Sector on TV

  
Click here to enlarge:
  • Compared to FY 2008-09, Insurance sector advertising on TV has seen growth of 20% during FY 2009-10.
  • During the last quarter of FY 2008-09 and FY 2009-10, maximum advertising of ‘Insurance’ brands on TV.

Share of categories of Insurance sector on TV

Top Advertisers of Insurance sector on TV during FY 2009-10

Click here to enlarge Click here to enlarge
  • TV advertising of ‘Life Insurance’ and ‘Non Life Insurance’ brands was in the ratio of 84:16 during FY 2009-10.
  • ‘General Health/Accidents Insurance’ contributed the highest i.e. 50% of overall ‘Non-Life Insurance’ advertising on TV followed by ‘General Insurance’ and ‘General Home/Household Insurance’ with 46% and 2% share respectively during FY 2009-10.
  • ‘Life Insurance Corporation Of India’, ‘Bajaj Allianz Life Insurance Co Ltd’ and ‘ICICI Prudential Life Insurance Co’ the top 3 advertisers together contributed for 44% share of overall ‘Insurance sector’ advertising on TV during FY 2009-10.

Top Brands of Insurance Sector on TV during FY 2009-10

Contribution of National and Regional channels in
advertising of Insurance sector

Click here to enlarge Click here to enlarge
  • ‘LIC Jeevan Saral’, ‘LIC Wealth Plus’ and ‘Bajaj Allianz’ were the top 3 brands of ‘Insurance Sector’ advertised on TV during FY 2009-10.
  • TV advertising of ‘Insurance sector’ on National and Regional channel was in the ratio of 62:38 during FY 2009-10.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Lydia Lopez, Senior Executive – Communications, TAM Media Research
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C wing, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531243, Mobile: +91 9819002123, E-mail: lydia.lopez@tamindia.com, Website: www.tamindia.com
Unsubscribe Me