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Monday, 21st June, 2010
Highlights :

  • 26% growth in Print ad volumes of ‘Insurance sector’ during FY 2009-10 compared to FY 2008-09.
  • ‘Life Insurance Corporation Of India’ leads in advertising of ‘Insurance sector’ in Print during FY 2009-10.
  • ‘LIC’ was among the top 10 brands of ‘Insurance sector’ advertised in Print during FY 2009-10.
  • High advertising share of ‘Insurance sector’ on Non Metro Newspapers during FY 2009-10.
This week, AdEx India analyzes the advertising trends of Insurance Sector in Print during FY 2009-10.

Volumes Growth of Insurance sector in Print during
FY 2009-10

  

Quarterly advertising share of Insurance sector in Print

  
Click here to enlarge:
  • ‘Insurance sector’ has seen growth of 26% during FY 2009-10 compared to same period in 2008.
  • The 4th quarter of FY (2008 and 2009) recorded highest advertising share of ‘Insurance sector’ in Print.

Share of Life Insurance and Non Life Insurance sector in Print

Top Advertisers of Insurance Sector in Print during FY 2009-10

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  • Print advertising of ‘Life Insurance’ and ‘Non Life Insurance’ brands was in an advertising ratio of 74:26 during FY 2009-10.
  • ‘General Health/Accidents Insurance’ accounted for 51% share of overall ‘General Insurance’ Print ad pie followed by ‘General Insurance’ and ‘General Agriculture Insurance’ with 43% and 3% share respectively during FY 2009-10.
  • ‘Life Insurance Corporation Of India’, ‘ICICI Prudential Life Insurance Co’ and ‘Employee State Insurance Corporation’ were the top 3 advertisers of ‘Insurance sector’ in Print during FY 2009-10.

‘Insurance sector’ advertising in Newspapers and Magazines
was is in the ratio of 97:3 during FY 2009-10.

Top Brands of Insurance sector in Print during FY 2009-10

Advertising of Insurance sector in Metro/Non Metro
/Mini Metro Newspapers

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  • ‘LIC’, ‘ICICI Prudential Life Insurance’ and ‘LIC Market Plus 1’ were the top 3 brands of ‘Insurance sector’ advertised in Print during FY 2009-10.
  • Top 10 brands accounted for 54% share of overall ‘Insurance sector’ advertising in Print during FY 2009-10.
  • ‘Non Metro’ newspapers accounted for highest share i.e. 47% of overall ‘Insurance sector’ advertising in Newspapers followed by ‘Metro’ and ‘Mini Metro’ Newspapers with 37% and 17% share respectively during FY 2009-10.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Lydia Lopez, Senior Executive – Communications, TAM Media Research
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C wing, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531243, Mobile: +91 9819002123, E-mail: lydia.lopez@tamindia.com, Website: www.tamindia.com
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