Friday, 23th July, 2010
- TV advertising of ‘Ice Creams/Frozen Desserts’ decreased by 11% during Jan-May ’10 compared to Jan-May ’09.
- ‘HUL’ led the advertising of ‘Ice Creams/Frozen Desserts’ on TV during Jan-May ’10.
- ‘Kwality Walls Cornetto Truffle’ was the most advertised new brand of ‘Ice Creams/Frozen Desserts’ on TV during Jan-May ’10.
- More than 60% of ‘Ice Creams/Frozen Desserts’ advertising on National channels during Jan-May ’10.
This week, AdEx India analyzes the advertising trends in Ice Cream category in TV during Jan- May 2010.
Volume growth of Ice Creams/Frozen Desserts on TV
Top advertisers of Ice Creams/Frozen Desserts on TV
- Compared to Jan-May ’09, 11% drop in TV ad volumes of ‘Ice Creams/Frozen Desserts’ during Jan-May ’10.
- ‘Hindustan Unilever Ltd’ with 67% share leads in advertising of ‘Ice Creams/Frozen Desserts’ on TV followed by ‘GCMMF’ and ‘Vadilal Enterprises Ltd’ with 10% and 9% share respectively during Jan-May ’10.
New brands of Ice Creams/Frozen Desserts on TV
Share of Ice Creams/Frozen Desserts
on National vs. Regional channels
- ‘Kwality Walls Cornetto Truffle’, ‘Kwality Walls Selection Dutch Choconut’ and ‘Kwality Walls Cornetto Double Chocolate’ the top 3 new brands of ‘HUL’ made it to the top 3 position of new brands of ‘Ice Creams/Frozen Desserts’ advertised on TV during Jan-May ’10.
- ‘Ice Creams/Frozen Desserts’ were advertised on National and Regional channels in the ratio of 62:38 during Jan-May ‘10.
- ‘Tamil Nadu’, ‘West Bengal’ and ‘Maharashtra’ were the top 3 states in overall advertising share of ‘Ice Creams/Frozen Desserts’ on Regional channels during Jan-May ’10.
Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)
Ad Volume is based on secondages.
Advertising spends, if any, indicate market valuation of the ad space/time
bought.
The figures should be taken only as indicative and not absolutes
The figures should be taken only as indicative and not absolutes
Lydia Lopez, Senior Executive – Communications, TAM Media Research
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C wing, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531243, Mobile: +91 9819002123, E-mail: lydia.lopez@tamindia.com, Website: www.tamindia.com
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C wing, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531243, Mobile: +91 9819002123, E-mail: lydia.lopez@tamindia.com, Website: www.tamindia.com