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Tuesday, 27th July, 2010
Highlights :

  • Print ad volumes of ‘Ice Creams/Frozen Desserts’ up by 30% during Jan-May ’10 compared to Jan-May ‘09.
  • ‘GCMMF’ was the top advertiser of ‘Ice Creams/Frozen Desserts’ in Print during Jan-May’10.
  • ‘Snow Field Ice Creams’ topped the list of new brands of ‘Ice Creams/Frozen Desserts’ advertised in Print during Jan-May ’10.
  • High advertising share of ‘Ice Creams/Frozen Desserts’ in Non Metro Newspapers during Jan-May ’10.
This week, AdEx India analyzes the advertising trends in Ice Cream category in Print during Jan- May 2010.

Volume growth of Ice Creams/Frozen Desserts in Print

 

Top advertisers of Ice Creams/Frozen Desserts in Print

  
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  • ‘Ice Creams/Frozen Desserts’ has seen rise of 30% in its Print ad volumes during Jan-May ’10 compared to Jan-May ’09.
  • ‘GCMMF’ had the highest share i.e. 47% of overall advertising share of ‘Ice Creams/Frozen Desserts’ in Print followed by ‘Vadilal Enterprises Ltd’ and ‘Havmor’ with 21% and 7% share respectively during Jan-May ’10.
  • Top 10 advertisers contributed for 86% share of 'Ice Creams/Frozen Desserts' Print ad pie during Jan-May ’10.

Share of Ice Creams/Frozen Desserts in Metro/Non Metro/
Mini Metro Newspapers

New brands of Ice Creams/Frozen Desserts in Print

Share of Ice Creams/Frozen Desserts in Metro/Non Metro/
Mini Metro Newspapers
Click here to enlarge Click here to enlarge
  • During Jan-May’10, top 3 new brands of ‘Ice Creams/Frozen Desserts’ advertised in Print were ‘Snow Field Ice Creams’, ‘Laban Real Strawberry’ and ‘Laban Real Avacado’.
  • 2 of the top 5 new brands of ‘Ice Creams/Frozen Desserts’ advertised in Print belonged to ‘Shifa Milk Creations’ during Jan-May ’10.
  • During Jan-May ’10, 47% advertising of ‘Ice Creams/Frozen Desserts’ was in ‘Non Metro’ Newspapers followed by ‘Metro’ and ‘Mini Metro’ Newspapers with 28% and 25% share respectively.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Lydia Lopez, Senior Executive – Communications, TAM Media Research
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C wing, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531243, Mobile: +91 9819002123, E-mail: lydia.lopez@tamindia.com, Website: www.tamindia.com
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