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Thursday, 19th June, 2008
- Ice Creams advertising on TV up by 15% during Jan-Apr '08 compared to Jan-Apr '07.
- ‘Hindustan Unilever Ltd' rules in advertising of Ice Cream brands on TV during Jan-Apr ‘08.
- ‘Kwality Walls Almond Praline' and 'Kwality Walls Paddle Pop' were the top 2 Ice Creams brands of HUL on TV during Jan-Apr '08.
- 45% rise in average number of Ice Cream ads advertised per day on TV during Jan-Apr’08 compared to Jan-Apr ‘07.
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This week, AdEx India analyzes the advertising
trends in Ice Cream Category Advertising on TV during Jan-Apr 2008. |
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Volume Growth of Ice Cream Category on TV during Jan-Apr ‘08
Key Players of Ice Cream Category on TV during Jan-Apr ‘08
- TV advertising of Ice Creams has seen a rise of 15% during Jan-Apr '08 compared to Jan-Apr '07.
- During Jan-Apr ’08, the share of Top 10 advertisers aggregates to 99% of overall advertising of Ice Creams on TV.
- ‘HUL’, ‘Hatsun Agro Product Ltd’ and ‘Metro Dairy Ltd’ were the top 3 advertisers in Ice Cream category on TV during Jan-Apr ’08.
Top Ice Cream brands advertised on TV during Jan-Apr ‘08
Growth in Avg. Ads/Day of Ice Cream brands on TV during Jan-Apr ‘08
- Top 10 brands accounted for 83% share of overall Ice Cream advertising share on TV during Jan-Apr '08.
- ‘Kwality Walls Almond Praline', 'Kwality Walls Paddle Pop' and 'Arun Ice Cream' were the top 3 brands advertised on TV during Jan-Apr '08.
- Ice Cream brands ads increased by 45% during Jan-Apr ’08, compared to Jan-Apr ‘07.
Volume Growth of Ice Cream Category on TV during 2007
Seasonality of Ice Cream advertising on TV in 2007 & 2006
Overview of Ice Cream category advertising on TV during
- During 2007, Ice Cream Category advertising on TV has seen a rise of 39% compared to last year.
- Maximum advertising of Ice Cream brands during the summers in year 2006 & 2007.
New Ice Cream brands advertised on TV during 2007
Advertising share of Ice Cream Category (National vs. Regional channels)
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‘Kwality Walls Flirty Strawberry', 'Kwality Walls MOO' and 'Mother Dairy Chillz’ were the top 3 new Ice Cream brands advertised on TV during 2007.
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2 brands each of 'HUL' & 'Mother Dairy Fruit & Vegetable Ltd' made it to the top 10 list of new brands of Ice Cream on TV during 2007.
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National and Regional channels were used in an advertising ratio of 72:28 by the Ice Cream brands during 2007.
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Tamil Nadu had more than 50% share of Ice Cream advertising on Regional channels followed 'West Bengal' and 'Andhra Pradesh' with 29% and 7% share respectively during 2007.
Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)
Ad Volume is based on secondages.
Advertising spends, if any, indicate market valuation of the ad space/time
bought.
The figures should be taken only as indicative and not absolutes
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee,
Vice President - Communications, Business Head - Eikona PR Track,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com