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Friday,24th July, 2009
- 45% rise in TV advertising of Ice Cream category during Jan-May ’09 compared to Jan-May ’08.
- ‘HUL’ leads in advertising of Ice Cream brands on TV during Jan-May ’09.
- ‘Kwality Walls Cornetto Black Forest Flirt’ tops the list of new Ice Cream brands advertised on TV during Jan-May ’09.
- More than 65% of Ice Cream category advertising on National Channels during Jan-May ’09.
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This week, AdEx India
analyzes of Overview of Ice Cream category advertising on TV
during Jan-May ‘09
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Volume Growth of Ice Cream category on TV during Jan-May ‘09
Top Advertisers of Ice Cream category on TV
- Ice Cream category recorded growth of 45% in its TV ad volumes during Jan-May ’09 compared to same period in 2008.
- ‘HUL’ with 68% led the advertising of Ice Cream category on TV followed by ‘GCMMF (Gujarat Cooperative Milk & Marketing Federation)’ and ‘Vadilal Enterprises Ltd’ with 13% and 10% share respectively during Jan-May ‘09.
New Brands of Ice Cream category advertised on TV during Jan-May ‘09
Share of Ice Cream category in National and Regional channels
- ‘Kwality Walls Cornetto Black Forest Flirt’, ‘Vadilal Matka Kulfi Ice Cream’ and ‘Mother Dairy Ice Cream Zafrani Kesar Pista’ were the Top 3 new brands of Ice Cream category advertised on TV during Jan-May ’09.
- Ice Cream category advertising on National and Regional channels was in the ratio of 66:34 during Jan-May ’09.
- ‘Tamil Nadu’ was the top state to contribute maximum (41%) in overall advertising share of Ice Cream category on Regional channels followed by ‘Maharashtra’ and ‘West Bengal’ with 19% and 17% share respectively.
Growth in Avg. Advertising frequency of Ice Cream brands on TV
- 40% increase in average no. of Ice Cream brands advertised daily on TV during Jan-May ’09 compared to Jan-May ’08.
Watch
out for forthcoming interesting analyses in future. (Analysis
from AdEx India-A Division of TAM Media Research)
Ad
Volume is based on secondages. Advertising spends, if any, indicate
market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Vice President -
Communications, Business Head - Eikona PR Track,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com