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Thursday,9th July, 2009
Highlights :

  • Ice Cream category has seen de growth of 37% in its Print ad volumes during Jan-May ’09 compared to same period in 2008.
  • GCMMF and Vadilal Enterprises Ltd the Top 2 Advertisers together accounted for 61% share for Ice Cream category Print ad pie during Jan-May ‘09.
  • High share of Ice Creams advertising in Non Metro Newspapers during Jan-May’09.
  • 34% of Ice Creams ads in Print were for Sale Promotion during Jan-May ’09.

This week, AdEx India analyzes of Overview of Ice Cream category in Print during Jan-May ‘09

Volume Growth of Ice Cream category in Print during Jan-May ‘09

Top Advertisers of Ice Cream category in Print

Click here to enlarge: Overview of Ice Cream category advertising on print during Jan-May ‘09 Click here to enlarge: Overview of Ice Cream category advertising on print during Jan-May ‘09
  • Print ad volumes of Ice Cream category has seen a decline of 37% during Jan-May ’09 compared to Jan-May ’08.
  • Top 10 advertisers contributed for 86% of overall Ice Cream category share in Print during Jan-May ’09.
  • ‘GCMMF (Gujarat Cooperative Milk & Marketing Federation)’ had the maximum share (33%) of overall Ice Cream category advertising share in Print followed by ‘Vadilal Enterprises Ltd’ and ‘Havmor’ with 28% and 8% share respectively during Jan-May ’09.
 

Advertising of Ice Cream category in Newspapers and Magazines was in the ratio of 98:2.

New Brands of Ice Cream category advertised in Print during Jan-May ‘09

Share of Ice Cream category in Metro/Non Metro/Mini Metro Newspaper

 
Click here to enlarge: Overview of Ice Cream category advertising on print during Jan-May ‘09 Click here to enlarge: Overview of Ice Cream category advertising on print during Jan-May ‘09
  • Top 3 new Ice Cream brands advertised in Print during Jan-May ’09 were ‘Thirumala Dairy Ice Cream’, ‘Shree Balaji Janta Ice Cream’ and ‘Hangyo Caramel Crunch’.
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  • Non Metro Newspapers contributed for the 61% of overall advertising share of Ice Cream category in Newspapers followed by Metro and Mini Metro Newspapers with 22% and 17% share respectively during Jan-May ‘09.
   

Usage of Sales Promotional ads for Ice Cream brands in Print

 
Click here to enlarge: Overview of Ice Cream category advertising on print during Jan-May ‘09 Click here to enlarge: Overview of Ice Cream category advertising on TV during Jan-May ‘09
  • ‘Combination Promotion’ accounted for the highest share i.e. 87% of overall Sales Promotion ads of Ice Creams advertised in Print followed by ‘Discount Promotion’ and ‘Add on Promotion’ at 2nd and 3rd place respectively during Jan-May ’09.
  
Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)
Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Track,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com
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