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Tuesday, 30th September, 2010
Highlights :

  • TV ad volumes of IT sector up by 64% during Jan-Jun‘10 compared to Jan-Jun’09.
  • High advertising share of ‘Laptops/Notebooks’ category under IT sector on TV during Jan-Jun’10.
  • ‘HCL’ topped the advertisers list of IT sector on TV during Jan-Jun’10.
  • Advertising of IT sector skewed towards National channels during Jan-Jun’10.
This week, AdEx India analyzes the advertising trends of IT Sector on TV during Jan-Jun ‘10.

Volume Growth of IT sector on TV

  

Share of IT categories on TV during Jan-Jun’10

 
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  • Compared to Jan-Jun’09, IT sector has seen rise of 64% in its TV ad volumes during Jan-Jun’10.
  • ‘Laptops/Notebooks’ had the highest share i.e. 33% of overall advertising share of IT sector on TV followed by ‘Corporate Image-Computer’ and ‘Chips & Microprocessors’ with 23% and 14% share respectively during Jan-Jun’10.

Top Advertisers of IT sector on TV

Top New brands of IT sector advertised on TV

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  • ‘HCL’ had the highest share i.e. 29% of overall advertising share of IT sector on TV followed by ‘Intel Corporation’ and ‘Cisco Systems’ with 15% and 12% share respectively during Jan-Jun’10.
  • Top 10 advertisers contributed for 89% of overall IT sector advertising on TV during Jan-Jun’10.
  
  • ‘Intel Core Processor’,’K7 Total Security 10’, ‘Lenovo Ideapad Y Series’ were the top 3 new brands of IT sector advertised on TV during H1 ‘2010.
  • Top 10 list of new IT brands advertised on TV comprised of 3 brands of ‘Software’ and 2 brands each belonged to ‘Laptops/Notebooks’ and ‘Corporate Image-Computer’ category during Jan-Jun ’10.

Share of IT sector on National and Regional channels
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  • IT sector advertising on National and Regional channels was in the ratio of 83:17 during Jan-Jun’10.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Lydia Lopez, Senior Executive – Communications, TAM Media Research
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C wing, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531243, Mobile: +91 9819002123, E-mail: lydia.lopez@tamindia.com, Website: www.tamindia.com
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