Friday, 4th October, 2010
- 39% growth in Print advertising of 'IT' sector during Jan-Jun'10 compared to Jan-Jun‘09.
- ‘Laptops/Notebooks’ category contributed for more than half of the overall ‘IT’ sector advertising in Print during Jan-Jun’10.
- ‘Dell Computer Corporation’ was the number one advertiser of ‘IT’ sector in Print during Jan-Jun’10.
- Maximum advertising of ‘IT’ brands in Non Metro Newspapers during Jan-Jun’10.
This week, AdEx India analyzes the advertising trends of IT sector in Print during Jan-Jun ‘10
Volume Growth of IT sector in Print
Share of IT categories in Print
- Print ad volumes of ‘IT’ sector have seen growth of 39% during Jan-Jun’10 compared to Jan-Jun ‘09.
- ‘Laptops/Notebooks’ had the maximum share i.e. 58% of the ‘IT’ sector Print ad pie followed by ‘Corporate Image-Computer’ and ‘Desktops’ with 12% and 7% share respectively during Jan-Jun ‘10.
Top Advertisers of IT sector in Print
Top New brands of IT sector in Print
- ‘Dell Computer Corporation’ had the maximum share i.e. 38% of overall advertising share of ‘IT’ sector in Print followed by ‘Hewlett Packard India Ltd’ and ‘Lenovo’ with 15% and 8% share respectively during Jan-Jun’10.
- 84% share contributed by the top 10 advertisers in overall advertising share of ‘IT’ sector in Print during H1 ‘2010.
- ‘Dell Inspiron R Series’, ‘Dell Inspiron 560 S’ and ‘Toshiba Satellite L-510’ were the top 3 new brands of IT sector advertised in Print during H1 ‘2010.
- 3 brands each of ‘Dell Computer Corporation’ and ‘Hewlett Packard India Ltd’ made it to the top 10 list of new brands of ‘IT sector’ advertised in Print during H1 ‘2010.
Advertising of ‘IT’ sector in Newspapers and Magazines was in
the ratio of 92:8 during Jan-Jun‘10
Share of IT Sector in Metro/Non Metro/Mini Metro Newspapers
Usage of Sales Promotional ads by IT brands in Print
- 47% of ‘IT’ sector advertising in Non Metro Newspapers followed by Metro and Mini Metro Newspapers with 36% and 17% share respectively during Jan-Jun’10.
- Among the Sales Promotional ad campaigns used for advertising of ‘IT’ brands in Print, ‘Add on Promotion’ had the maximum usage i.e. 36% share followed by ‘Combination’ and ‘Contest’ Promotion with 21% and 17% share respectively during Jan-Jun ‘2010.
Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)
Ad Volume is based on secondages.
Advertising spends, if any, indicate market valuation of the ad space/time
bought.
The figures should be taken only as indicative and not absolutes
The figures should be taken only as indicative and not absolutes
Lydia Lopez, Senior Executive – Communications, TAM Media Research
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C wing, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531243, Mobile: +91 9819002123, E-mail: lydia.lopez@tamindia.com, Website: www.tamindia.com
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C wing, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531243, Mobile: +91 9819002123, E-mail: lydia.lopez@tamindia.com, Website: www.tamindia.com