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Monday, 14th June, 2010
Highlights :

  • 17% rise in TV ad volumes of ‘Financial sector’ during FY 2009-10 compared to FY 2008-09.
  • ‘Insurance’ brands were advertised maximum under ‘Financial sector’ on TV during FY 2009-10.
  • ‘Life Insurance Corporation of India’ was the top advertiser under ‘Financial sector’ on TV during FY 2009-10.
  • High advertising share of ‘Financial sector’ on National Channels during FY 2009-10.
This week, AdEx India analyzes the advertising trends of Financial Sector in TV during FY 2009 -10.

Volumes Growth of Financial Sector on TV
during FY 2009-10

  

Quarterly advertising share of Financial Sector on TV

  
Click here to enlarge:
  • 'Financial sector' has recorded 17% growth in its TV ad volumes during FY 2009-10 compared to FY 2008-09.
  • TV advertising of ‘Financial sector’ peaks during the last quarter of FY 2008-09 and FY 2009-10.

Share of Financial sector - Sub sectors on TV

Share of Top 10 Categories of Financial Sectors on TV
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  • ‘Insurance sector’ with 52% share leads in overall TV advertising of ‘Financial sector’ during FY 2009-10.
  • ‘Banking & Financial Services’ and ‘Others’ had contributed for 45% and 3% share respectively in overall TV ad volumes of ‘Financial sector’ during FY 2009-10.
  • ‘Life Insurance’, ‘Banking-Services & Products’ and ‘Securities/Sharebroking Organisations’ were the top 3 categories of ‘Financial sector’ on TV during FY 2009-10.
  • During FY 2009-10, top 10 categories contributed for 90% share in overall TV advertising of ‘Financial sector’.

Top Advertisers of Financial Sector on TV during FY 2009-10

Top Brands of Financial Sector on TV during FY 2009-10
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  • During FY 2009-10, top 3 Advertisers of ‘Financial Sector’ on TV were 'Life Insurance Corporation Of India', ‘Bajaj Allianz Life Insurance Co Ltd' and ‘ICICI Prudential Life Insurance Co'.
  • ‘LIC Jeevan Saral’, ‘IOB (Indian Overseas Bank)’ and ‘Bank (Bank of India)’ were the top 3 brands of ‘Financial Sector’ advertised on TV during FY 2009-10.
  • Top 10 brands share aggregates to 21% of overall ‘Financial sector’ advertising on TV during FY 2009-10.

Contribution of National and Regional
channels in advertising of Financial sector

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  • Financial sector advertising on National and Regional channel was in the ratio of 65:35 during FY 2009-10.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Lydia Lopez, Senior Executive – Communications, TAM Media Research
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C wing, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531243, Mobile: +91 9819002123, E-mail: lydia.lopez@tamindia.com, Website: www.tamindia.com
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