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Tuesday, 19th May, 2009
Highlights :

  • ‘TV Ad volumes of ‘Financial Sector’ have seen a rise of 3% during FY 2008-09 compared to FY 2007-08 .
  • 'Insurance sector' and 'Banking & Financial Services' contributed almost equally to the overall ‘Financial Sector’ TV ad pie during the current fiscal year.
  • ‘LIC’ was the number one advertiser in TV advertising of ‘Financial Sector’ during FY 2008-09.
  • 'UBI (Union Bank of India)' was most advertised brand of ‘Financial Sector’ on TV during FY 2008-09

This week, AdEx India analyzes the Overview of Financial Sector advertising on TV during FY 08 -09

Volumes Growth of Financial Sector on TV during FY 2008-09

Quarterly advertising share of Financial Sector on TV
Click here to enlarge:of Financial Sector advertising on TV during FY 08 -09 Click here to enlarge:of Financial Sector advertising on TV during FY 08 -09
  • During FY 2008-09, 3% rise in TV Ad volumes of the ‘Financial Sector’ compared to FY 2007-08.
  • During FY 2008-09, maximum TV Ad volumes of ‘Financial Sector’ were during the 3rd and 4th quarter.
  • Whereas during last fiscal year, maximum share of TV advertising of the ‘Financial Sector’ only during the last quarter

Contribution by the Sub Sectors of Financial Sector on TV during FY 2008-09

Positioning of Top 10 Categories of Financial Sectors on TV

 
Click here to enlarge:of Financial Sector advertising on TV during FY 08 -09 Click here to enlarge:of Financial Sector advertising on TV during FY 08 -09
  • During FY 2008-09, 'Insurance Sector' and 'Banking/Financial Services' had almost an equal share of overall ‘Financial sector’ TV ad volumes.
  • 'Life Insurance' category has maintained its 1st position in the Top 10 Categories list of the ‘Financial Sector’ on TV during FY 2008-09 and FY 2007-08.
  • 3 of the categories i.e. 'Corporate Image-NBFCs','General Insurance' and 'Chit Fund/Benefit Fund' had moved up in their respective ranks to be among the Top 10 list of categories of the ‘Financial sector’ in FY 2008-09 compared to FY 2007-08.
   

Top Advertisers of Financial Sector on TV during FY 2008-09

Top Brands of Financial Sector on TV during FY 2008-09

 
Click here to enlarge:of Financial Sector advertising on TV during FY 08 -09 Click here to enlarge:of Financial Sector advertising on TV during FY 08 -09
  • 'LIC', 'Union Bank of India' and 'HDFC Standard Life Insurance Co' were the Top 3 advertisers of ‘Financial Sector’ on TV during current fiscal year.
  • During FY 2008-09, Top 10 Advertisers list of ‘Financial Sector’ on TV, comprised of 6 players from 'Insurance Sector' and rest belonged to 'Banking & Financial Services'
  • 'UBI (Union Bank of India)', 'ICICI Prudential Life Insurance' and 'IDBI Bank' were the Top 3 brands of ‘Financial Sector’ advertised on TV during FY 2008-09.
  • Top 10 brands contributed 34% of overall ‘Financial Sector’ advertising share on TV during the current fiscal year.
  

Contribution of National and Regional channels in advertising of Financial sector

 
Click here to enlarge:of Financial Sector advertising on TV during FY 08 -09
  • Financial sector advertising on National and Regional channel was in the ratio of 71:29 during FY 2008-09.
 
Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)
Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Track,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com
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