Wednesday, 16th June, 2010
- Print advertising of ‘Financial sector’ up by 19% during FY 2009-10 compared to FY 2008-09.
- ‘Banking & Financial Services’ was top sub sector in overall advertising share of ‘Financial sector’ in Print during FY 2009-10
- ‘SBI (State Bank Of India)’ was the number one advertiser of ‘Financial sector’ in Print during FY 2009-10.
- High advertising share of ‘Financial sector’ in Metro Newspapers during FY 2009-10.
This week, AdEx India analyzes the advertising trends of Financial Sector in Print during 2009.
Volumes Growth of Financial Sector in Print
during FY 2009-10
Quarterly advertising share of Financial Sector in Print
- During FY 2009-10, Print ad volumes of ‘Financial sector’ up by 21% compared to same period in 2008-09.
- Print ad volumes of ‘Financial sector’ maximum during the 4th quarter of FY 2008-09 and FY 2009-10.
Share of Financial sector - Sub sectors in Print
Share of Top 10 Categories of Financial Sectors in Print
- During FY 2009-10, ‘Banking & Financial Services’ had the maximum share i.e. 67% of overall advertising share of ‘Financial sector’ in Print followed by ‘Insurance sector’ and ‘Others’ with 20% and 14% share respectively.
- ‘Banking-Services & Products’ , ‘Life Insurance‘ and ‘Mutual Funds’ were the top 3 categories of ‘Financial sector’ in Print during FY 2009-10.
- 82% share contributed by the Top 10 categories of ‘Financial sector’ in Print during FY 2009-10.
Top Advertisers of Financial Sector in Print during FY 2009-10
Top Brands of Financial Sector in Print during FY 2009-10
- Top 3 advertisers of ‘Financial sector’ in Print during FY 2009-10 were ‘SBI (State Bank Of India)’, ‘Life Insurance Corporation Of India’ and ‘Sundaram BNP Paribas Asset Mgmt’.
- Top 10 Advertisers share aggregates to 36% of overall advertising share of ‘Financial sector’ in Print during FY 2009-10.
- ‘SBI(State Bank Of India)’, ‘Manappuram Loan Against Gold’ and ‘LIC’ were the top 3 brands of ‘Financial Sector’ advertised in Print during FY 2009-10.
‘Financial sector’ advertising in Newspapers and
Magazines is in the ratio of 97:3 during FY 2009-10.
Advertising of Financial sector in Metro/Non Metro/
Mini Metro Newspapers
- During FY 2009-10, Metro Newspapers contributed for 48% share of overall ‘Financial sector’ advertising in Newspapers followed by Non Metro and Mini Metro Newspapers with 36% and 16% share respectively.
Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)
Ad Volume is based on secondages.
Advertising spends, if any, indicate market valuation of the ad space/time
bought.
The figures should be taken only as indicative and not absolutes
The figures should be taken only as indicative and not absolutes
Lydia Lopez, Senior Executive – Communications, TAM Media Research
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C wing, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531243, Mobile: +91 9819002123, E-mail: lydia.lopez@tamindia.com, Website: www.tamindia.com
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C wing, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531243, Mobile: +91 9819002123, E-mail: lydia.lopez@tamindia.com, Website: www.tamindia.com