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Friday , 22nd May, 2009
Highlights :

  • Print advertising of ‘Financial Sector’ has seen maximum growth during FY 2005-06 and FY 2007-08 compared to FY 2004-05.
  • ‘Banking & Financial Services’ garnered 78% share of overall ‘Financial Sector’ advertising in Print during FY 2008-09.
  • ‘SBI’ was the Top advertiser of ‘Financial Sector’ Print ad pie during the current fiscal year.
  • Non Metro & Metro Newspapers had almost an equal advertising share of ‘Financial Sector’ Newspaper ad pie during FY 2008-09 .

This week, AdEx India analyzes the Overview of Financial Sector advertising on Print during FY 08 -09

Volumes Growth of Financial Sector in Print during FY 2008-09

Quarterly advertising share of Financial Sector in Print
Click here to enlarge:of Financial Sector advertising on Print during FY 08 -09 Click here to enlarge:of Financial Sector advertising on Print during FY 08 -09
  • Print Ad volumes of the ‘Financial Sector’ recorded a drop of 22% during FY 2008-09 compared to FY 2007-08.
  • ‘Financial Sector’ advertising maximum during the 4th quarter of the FY 2008-09 and FY 2007-08.

Contribution by the Sub Sectors of Financial Sector in Print during FY 2008-09

Positioning of Top 10 Categories of Financial Sectors in Print

 
Click here to enlarge:of Financial Sector advertising on Print during FY 08 -09 Click here to enlarge:of Financial Sector advertising on Print during FY 08 -09
  • ‘Banking & Financial Services’ had the maximum share (78%) of overall ‘Financial Sector’ advertising in Print followed by ‘Insurance Sector’ with 19% share during FY 2008-09.
  • ‘Housing/Construction Loans’ and ‘Securities/Sharebroking Organisation’ have switched their respective position in the Top 10 categories list of ‘Financial Sector’ in Print during FY 2008-09 compared to FY 2007-08.
  • Compared to FY 2007-08, 2 categories of the ‘Financial Sector’ have moved up in their respective ranking to be in the Top 10 Category list of FY 2008-09 i.e. ‘Other Banking Services’ and ‘Corporate/Brand Image – Banking’.
   

Top Advertisers of Financial Sector in Print during FY 2008-09

Top Brands of Financial Sector in Print during FY 2008-09

 
Click here to enlarge:of Financial Sector advertising on Print during FY 08 -09 Click here to enlarge:of Financial Sector advertising on Print during FY 08 -09
  • 'SBI (State Bank of India)','Life Insurance Corp Of India' and 'Union Bank Of India' were the Top 3 advertisers of ‘Financial Sector’ in Print during current fiscal year.
  • ‘SBI (State Bank of India)’,'UBI (Union Bank of India)' and 'ICICI Bank' were the Top 3 brands of ‘Financial Sector’ advertised in Print during FY 2008-09.
  • During current fiscal year the Top 10 brands share aggregates to 29% of overall ‘Financial Sector’ advertising in Print.
  

Advertising of Financial Sector in Newspapers and Magazines was in the ratio of 96:4.

Contribution of Metro, Non Metro and Mini Metro Newspapers in advertising of Financial sector

 
Click here to enlarge:of Financial Sector advertising on Print during FY 08 -09
  • During FY 2008-09, ‘Financial Sector’ advertising on ‘Non Metro’ Newspapers was maximum i.e. 45%, closely followed by ‘Metro’ Newspapers with 44% share.
 
Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)
Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Track,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com
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