Thursday, 8th May, 2008

  
 Highlights :

  • Advertising of 'Financial Industry' saw a growth of 34% on TV during current financial year compared to same period in 2006.
  • ‘Banking & Financial Services' garnered 53% share of overall 'Financial Industry' advertising on TV during fiscal year of 2007.
  • ‘LIC' leads among all the advertisers of the 'Financial Industry' on TV during the financial year of 2007.
  • 'Insurance sector' recorded maximum growth in Average Ads/Day aired on TV during FY 07-08 compared to FY 06-07.
 
This week, AdEx India analyzes the advertising trends in Financial Industry on TV during 2007.

Volumes Growth in Financial Industry on TV during FY 2007-08

 

Quarterly advertising share of Financial Industry on TV

  
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  • TV ad volumes of 'Financial Industry' witnessed a growth of 2 times during FY 2007 - 08 compared to FY 2004 - 05.
  • Maximum advertising in Financial Industry during the end of fiscal year.

Segmentation of Financial Industry on TV

  

Volume Growth in sub - segments of Financial Industry

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  • During financial year of 2007 'Banking & Financial Services' lead with 53% share followed by 'Insurance sector' with 38% share.
  • ‘Insurance sector’ advertising up by 54% on TV during FY 2007-08 over FY 2006-07.
  • Whereas ‘Banking & Financial Services’ recorded 21% growth in TV advertising during FY 2007-08 over FY 2006-07.

Rank Displacement of Sub segments of Financial Industry on TV during FY 2007-08

  

Top Advertisers of Financial Industry on TV

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  • During FY 2007- 08, 5 out of top 10 sub segments of ‘Financial Industry’ maintained their ranks compared to FY 2006-07.
  • 3 of the sub segments of ‘Financial Industry’ leaped maximum places to be in top 10 list of FY 2007-08 compared to their respective ranks in FY 2006-07. viz. Health/Accidents General Insurance, Retail Banking and Personal/Professional Loans
  • Top 10 advertisers share aggregates to 38% of the overall Financial Industry on TV during FY 2007-08.

  • During the financial year of 2007 maximum of 5 advertisers were from 'Insurance sector' and 4 were from the 'Banking and Financial Services’.

Top Brands of Financial Industry on TV

  

Average Advertising frequency per day of Financial Market on TV

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  • Top 10 brands share aggregates to 20% of overall advertising share of Financial Industry on TV during FY 2007-08.

  • During FY 2007-08, the top 10 list of brands comprised of 5 brands of ‘Banking & Financial Services’ and 4 were from ‘Insurance Sector’.
  • Among the all the segments of ‘Financial Industry’ maximum growth in Average Ads/Day aired on TV was recorded under 'Insurance sector' during FY 07- 08 compared to 2006 financial year.

  • Whereas at 2nd and 3rd positions were ‘Others*’ and ‘Banking & Financial Services’ with 40% and 27% growth in their respective avg. ads /day on TV during FY 07-08 compared to 2006 financial year.
 

Note:Others* include Corporate Brand Image and Public Issues.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Track,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com