Tuesday, 29th April, 2008

  
 Highlights :

  • Print advertising of 'Financial Industry' up by 10% during FY 2007-08 compared to FY 2006-07.
  • ‘Banking & Financial services' segment had the largest share of 63% of 'Financial Industry' in Print during FY 2007-08.
  • ‘SBI' was the number one advertisers in 'Financial Industry' advertising in Print during FY 2007-08.
  • Metro and Non Metro Newspaper together accounted for 90% of overall Financial brands advertising during FY 2007-08.
 
This week, AdEx India analyzes the advertising trends in Financial Industry in Print during 2007.

Volumes Growth of Financial Industry in Print during FY2007-08

  

Quarterly advertising share of Financial Industry

 
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  • Compared to FY 2004-05, Financial Industry advertising saw a growth of 20% in Print during FY 2007-08..
  • ‘Financial Industry' advertising peaks during the last quarter of financial year 2006 and 2007.

Segmentation of Financial Industry in Print

  

Volume Growth in sub - segments of Financial Industry

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  • With 63% share, 'Banking & Financial Services' leads among the segments of ‘Financial Industry’ followed by ‘Others*’ and ‘Insurance sector’ with 22% and 15% share respectively during FY 2007-08.
  • During FY 2007-08 ‘Others*’ segment recorded maximum growth in its ad volumes in Print (23%) compared to FY 2006-07.
  • ‘Banking & Financial Services' witnessed 9% growth in Print advertising during FY 2007-08 over FY 2006-07, whereas 'Insurance sector' saw a drop of 1%.

Positioning of Sub segments of Financial Industry in Print during FY 2007-08

 

Top Advertisers of Financial Industry in Print during FY 2007-08

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  • 2 out of the Top 10 Sub segments of 'Financial Industry' maintained their respective ranks in FY 2007-08 over FY 2006-07. Viz. 'Public Issues' and 'Credit Cards'.
  • ‘Health/Accidents General Insurance' and 'General Insurance' had moved up maximum place to be in Top 10 list of sub segments of 'Financial Industry' during FY 2007-08 compared to FY 2006-07.
  • Top 10 advertisers share aggregates to 30% of overall ‘Financial Industry’ ad pie in Print during FY 2007-08.

  • ‘SBI' with 10% share lead in 'Financial Industry' advertising in Print followed by 'Life Insurance Corporation of India' and 'ICICI Bank Ltd' during FY 2007-08.

Top Brands of Financial Industry in Print

  

Share of Financial Industry (Metro/Non Metro and Mini Metro Newspapers)

Newspapers and Magazines were used by the Financial Industry in an advertising ratio of 96:4.
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  • Top 10 Financial brands share aggregates to 14% of overall 'Financial Industry' advertising share in Print during FY 2007-08.

  • Public Issues of 'DLF ','Emaar MGF', 'Reliance Power' and 'Omaxe Ltd' made it to the Top 10 brand list of 'Financial Industry' during FY 2007-08.
  • Metro Newspapers lead with 48% advertising share of financial brands followed by Non Metro and Mini Metro Newspapers with 41% and 10% share respectively.

 

Note:Others* include Corporate Brand Image and Public Issues.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Track,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com