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Wednesday, 11th February, 2009
Highlights :
  • 11% drop in Print ad volumes of Food & Beverages sector during 2008 compared to 2007.
  • 'Packaged Foods' garnered 28% share of overall Food & Beverages sector advertising in Print closely followed by 'Beverages' category in 2008.
  • 'Surya Food And Agro Pvt Ltd' was number one advertiser of Food & Beverages sector in Print during 2008.
  • 'Tropicana 100' topped the chart of new F&B brands advertised in Print during 2008.
  • Sale Promotional ad campaigns accounted for 16% share of overall Food & Beverages ads in Print during 2008.
 
(Note: The entire analysis is based on Col * Cms)
This week, AdEx India analyzes advertising trends in Food & Beverages Sector in Print during 2008.

Volume Growth of Food & Beverages sector in Print during 2008

 

Share of Categories of Food & Beverages in Print during 2008

  
Click here to enlarge:Volume Growth of Food & Beverages sector in Print during 2008   Click here to enlarge:Share of Categories of Food & Beverages in Print during 2008
   
  • During 2008, Print advertising of F&B sector has seen a drop of 11% compared to 2007.
  • During 2008, 'Packaged Foods' segment had maximum share i.e. 28% of overall F&B sector advertising in Print followed by 'Beverages' and 'Ready To Eat' with 27% and 25% share respectively.

Advertising share of F&B sector in Newspapers and Magazines Genre

  

Top Advertisers of Food & Beverages sector in Print during 2008

Click here to enlarge:Advertising share of F&B sector in Newspapers and Magazines Genre   Click here to enlarge:Top Advertisers of Food & Beverages sector in Print during 2008
  • Advertising of F&B brands in Newspapers and Magazines was in the ratio of 86:14 during 2008.
  • Among the Magazine genres, 'Women's' genre had the maximum share of 42% followed by the 'News/Current Affairs' and 'General Interest' genres with 20% and 14% share respectively.
  • During 2008, 'Surya Food And Agro Pvt Ltd', 'Suguna Poultry Farm Ltd', 'Mohani Tea Leaves Pvt Ltd' were the top 3 advertisers of F&B sector in Print.

Top New brands of Food & Beverages in Print during 2008

  

Usage of Sales Promotional ad campaign for Food & Beverages sector

Click here to enlarge:Top New brands of Food & Beverages in Print during 2008   Click here to enlarge:Usage of Sales Promotional ad campaign for Food & Beverages sector
  • 'Tropicana 100', 'Mohani Ever Green Tea' and 'Lehar Kurkure Desi Beats' were the Top 3 new brands of F&B sector advertised in Print during 2008.
  • Top 10 New F&B brands consisted of 2 brands each of 'Ready to Eat', 'Confectionary' and 'Milk & Related Products' category, advertised in Print during 2008.
  • During 2008, 'Contest Promotion' had maximum share (56%) of overall Sales Promotional ads of F&B sector in Print followed by 'Add on Promotion' and 'Combination Promotion' with 22% and 8% share respectively.

Contribution of Metro/Non Metro/Mini Metro Newspapers in F&B Sector

  
Click here to enlarge:Contribution of Metro/Non Metro/Mini Metro Newspapers in F&B Sector   Click here to enlarge:Usage of Sales Promotion in Telecom Sector in Print
  • With 59% share Non Metro Newspapers leads in advertising of F&B brands followed by Metro and Mini Metro Newspapers during 2008.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Measurement,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com
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