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Thursday, 11th February, 2010

Inventory of Advertisers and Brands on TV since 2005

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    Growing number of Advertisers and Brands on TV...
  • Highest growth in count of brands on TV during 2009* compared to 2005.
  • Compared to 2005, maximum growth in the score of advertisers on TV was during 2007 i.e.12%.
This week, AdEx India analyzes the Facts and Figures of Television Advertising in 2009*.
Data for 2009* is available from Jan to 12th Dec ‘09.

Average number of Ads/Day on a TV Channel

  

Exclusive Advertisers on TV
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    Reach out to the customers…have more and more ads on TV!
  • 41% growth in avg. number of ads aired per day on a TV channel during 2009* compared to 2005.
    Preference for advertising on only one media…
  • 'ING Group' was the most advertised Exclusive advertisers on TV during 2009*.
  • 2 advertisers each of 'Corporate Brand Image', 'Internet Services' category and 'Food & Beverages' sector made to the Top 10 list of exclusive advertisers on TV during 2009*.

Advertisers with maximum new brands advertised on TV

 

New brands launched on TV during 2009*

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    Does more New Numbers of Brands Catch the Customers attention?
  • 'HUL' steals the show…with max. new launches on TV during 2009*.
  • 'Dabur India Ltd' and 'Procter & Gamble' were at 2nd and 3rd place in the list of advertisers with highest no. of new launches on TV during 2009*.
    "New" and "Catch the customer!" is the mantra of the advertisers on TV
  • ‘BSNL3G’,’Tata DOCOMO’ and ‘Ponds White Beauty’ were the top 3 brands advertised on TV during 2009*.
  • 2 of the top 10 list of new brands advertised on TV were of HUL.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Sr.Vice President - Communications, Business Head - Eikona PR Measurement,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – B wing, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com
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