Thursday, 18th February, 2010

Inventory of Advertisers and Brands in Print

19% growth recorded for the number of Advertisers and brands advertised in Print during 2009* compared to 2005.

This week, AdEx India analyzes the Facts and Figures of Newspapers Advertising in 2009*.
Data for 2009* is available till - Metro Newspapers:12th Dec ’09
Non Metro Newspapers and Magazines:10th Dec ‘09

Avg. ads per day appearing in Newspapers

Language wise Averages size of ads in Newspapers

Compared to 2005, 16% growth in number of average ads that appeared per day in Newspapers during 2009*.

English Newspapers had registered the largest average ad size followed by Kannada Newspapers during 2009*.

Weekdays and Weekends advertising: Newspaper language wise

Usage of Innovative ads in Print

More than 65% of overall Newspapers advertising during Weekdays and rest are on Weekends during 2009*.
Compared to Hindi and Regional Newspapers (Others), English Newspapers recorded highest share i.e. 70% share during Weekdays

'Figured Outline' was the most widely used innovative ad layout in Print followed by 'Jacket' and 'L Shape' during 2009*.

Advertisers using innovative ad layouts in Print

'Adani Wilmar Limited' was the top advertiser in using innovative ad layouts in Print during 2009*.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes

Siddhartha Mukherjee, Sr.Vice President - Communications, Business Head - Eikona PR Measurement,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C wing, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com

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