Thursday, 24th September, 2010
- TV advertising of ‘Education’ sector up by 51% during Jan-Jun’10 compared to Jan-Jun’09.
- ‘Educational Institutions’ was the top category under ‘Education’ sector on TV during Jan-Jun’10.
- ‘Planman Consultant India Pvt Ltd’ topped the advertiser list of ‘Education’ sector on TV during Jan-Jun’10.
- Advertising of ‘Education’ sector skewed towards Regional channels during Jan-Jun’10.
This week, AdEx India analyzes the advertising trends of Education Sector on TV during Jan-Jun ‘10.
Volume Growth of Education Sector on TV during Jan-Jun‘10
Share of Education categories on TV
- ‘Education sector’ has seen rise of 51% in its TV advertising during Jan-Jun’10 compared to Jan-Jun‘09.
- ‘Educational Institutions’ category with 78% share led the advertising of ‘Education’ sector on TV followed by ‘Computer Education Centre’ and ‘Coaching Centre/Competitive Exams’ at 2nd and 3rd place with 9% and 7% share respectively during Jan-Jun’10.
Top Advertisers of Education sector on TV
Share of Education Sector on National and Regional channels
- During Jan-Jun’10, ‘Planman Consultant India Pvt Ltd’, ‘Educomp Solutions Ltd’, and ‘Lovely Professional University’ were the top 3 advertisers of ‘Education’ sector on TV during Jan-Jun’10.
- Top 10 advertisers share aggregates to 31% of overall advertising share of ‘Education’ sector on TV during Jan-Jun’10.
- During Jan-Jun’10, advertising of ‘Education sector’ on Regional and National channels was in the ratio of 76:24.
- ‘Andhra Pradesh’ with 29% share leads in advertising of ‘Education’ sector among the Regional channels followed by ‘West Bengal’ and ‘Tamil Nadu’ with 16% and 15% share respectively during Jan-Jun’10.
Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)
Ad Volume is based on secondages.
Advertising spends, if any, indicate market valuation of the ad space/time
bought.
The figures should be taken only as indicative and not absolutes
The figures should be taken only as indicative and not absolutes
Lydia Lopez, Senior Executive – Communications, TAM Media Research
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C wing, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531243, Mobile: +91 9819002123, E-mail: lydia.lopez@tamindia.com, Website: www.tamindia.com
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C wing, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531243, Mobile: +91 9819002123, E-mail: lydia.lopez@tamindia.com, Website: www.tamindia.com