Wednesday, 02th July, 2008

  
 Highlights :

  • 48% rise in advertising of Education sector on TV during Jan – May '08 compared to same period in year 2007.
  • ‘Educational Institutions' contributed for half of the overall advertising share of Education sector on TV during Jan - May '08.
  • ‘Sadhna Academy for Media Studies’ was the top advertiser under Education sector on TV during Jan - May '08.
  • High advertising share of Education sector on Regional Channels during Jan - May '08.
 
This week, AdEx India analyzes Education Sector Advertising on TV during Jan-Apr 2008.

Volume Growth of Education sector on TV during Jan-May ‘08

  

Share of Sub categories of Education sector on TV

 
Click here to enlarge:Volume Growth of Education sector on TV during Jan-May ‘08   Click here to enlarge:Share of Sub categories of Education sector on TV
   
  • Compared to Jan - May '07, TV advertising of Education sector has seen a rise of 48% during Jan - May '08.
  • During Jan - May '08, 'Educational Institutions' leads with 50% share of overall Education sector advertising on TV followed by 'Vocational Training Institute' and 'Computer Education' with 24% and 13% share respectively.

Volume Growth of Education sector on TV during Jan-May ’08 over Jan-May ‘07

  

Top Advertisers of Education sector on TV during Jan-May '08

Click here to enlarge:Volume Growth of Education sector on TV during Jan-May ’08 over Jan-May ‘07   Click here to enlarge:Top Advertisers of Education sector on TV during Jan-May '08
  • During Jan - May '08, 'Vocational Training Institutes' recorded maximum advertising growth of 1.7 times on TV compared to Jan – May ’07.
  • At the 2nd and 3rd position were 'Computer Education' and 'Educational Institutions' with 0.8 and 0.2 times growth respectively on TV during Jan – May ’08 compared to Jan - May '07.
  • ‘Sadhna Academy for Media Studies’, ‘International School of Media & Entertainment Studies’ and ‘CSC Computer Education Pvt Ltd’ were the top 3 advertisers of Education sector on TV during Jan- May ’08.

Advertising of Education sector (National vs. Regional) on TV during Jan-May '08

  

Volume Growth of Education sector on TV in 2007 compared to 2006

Overview of Education sector on TV during 2007
Click here to enlarge:Advertising of Education sector (National vs. Regional) on TV during Jan-May '08   Click here to enlarge:Volume Growth of Education sector on TV in 2007 compared to 2006
  • Advertising of Education sector on Regional and National channels was in the ratio of 70:30 during Jan – May ’08.
  • ‘Tamil Nadu’ and ‘Madhya Pradesh’ together contributed for 40% share of overall advertising share of Education sector on Regional channels during Jan – May ’08.
  • TV advertising of Education sector saw a rise of 65% during 2007 compared to 2006.
  • Maximum advertising of Education sector during Q2 and Q3 of 2007 and 2006, which is time when School and Colleges reopens.

Count of Advertisers of Education sector on TV

 
Click here to enlarge:Count of Advertisers of Education sector on TV   Adex Newsletter for Air Conditioner Advertising on TV during Jan-Apr '08
  • Since 2003, steady rise in number of Educational Institutions advertised on TV.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Track,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com