Friday, 04th July, 2008

Highlights :

14% rise in Print advertising of Education sector during Jan - May '08 compared to same period in 2007.
‘Educational Institutions' garnered a high share of 67% in Print during Jan - May '08.
Tamil Nadu leads in advertising of Education sector in Print during Jan - May '08.
‘Planman Consultant India Pvt Ltd' was the number one advertiser of Education sector in Print during Jan - May '08.

	This week, AdEx India analyzes Education Sector Advertising in Print during Jan-May 2008.

Volume Growth of Education sector in Print during Jan-May'08

Share of Sub Categories of Education sector in Print during Jan-May’08

During Jan - May '08, advertising of Education sector saw a growth of 14% in Print compared to Jan - May '07.

‘Educational Institutions' had max. share ( i.e. 67%) of overall Education sector ad pie in Print followed by 'Coaching Centre/Competitive Exam' and 'Computer Education' with 15% and 10% share respectively.

Volume Growth of Sub Categories of Education sector in Print

Top advertiser of Education sector in Print

Among the Sub Categories of Education sector, max. advertising growth of 46% was registered under 'Computer Education' in Print followed by 'BPO/Call Centres' and 'Vocational Training Institute' with 40% and 32% share respectively during Jan - May '08 compared to Jan - May '07.

‘Planman Consultant India Pvt Ltd', 'Vellore Institute of Technology' and 'SRM University' were the top 3 key advertisers of Education sector in Print during Jan - May'08.

Top States in advertising of Education sector in Print during Jan-May'08

Education sector advertising in Newspapers (Metro, Non Metro and Mini Metro Cities)

Education sector advertising in Newspapers and Magazines in the ratio of 99:1 during Jan-May’08.

Click here to enlarge:Top States in advertising of Education sector in Print during Jan-May'08

Click here to enlarge:Education sector advertising in Newspapers (Metro, Non Metro and Mini Metro Cities)

During Jan - May '08, Tamil Nadu, Andhra Pradesh and Uttar Pradesh were the Top 3 states in advertising of Education sector in Print.
Top 5 states accounted for 57% of overall Education sector advertising in Print during Jan - May '08.

During Jan - May '08, Non Metro Newspapers had the highest share of Print advertising of Education sector i.e. 63% followed by 'Metro' and 'Mini Metro' Newspapers with 24% and 13% share respectively.

Volume Growth of Education sector in Print during 2007 over 2006

Growth in No. of Advertisers of Education sector in Print

Overview of Advertising of Education sector in Print during 2007

Click here to enlarge:Volume Growth of Education sector in Print during 2007 over 2006

Click here to enlarge:Growth in No. of Advertisers of Education sector in Print

12% growth in Print advertising of Education sector during 2007 compared to 2006.
Advertising of Education sector at its best around the mid of the year (Q2 & Q3) of 2007 and 2006, when school and colleges reopens.

Since 2004, there is steady increase in number of advertisers of Education sector in Print.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes

Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Track,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com