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Monday, 28th September, 2010
Highlights :

  • Print advertising of 'Education' sector increased by 2% during Jan-Jun'10 compared to Jan-Jun‘09.
  • ‘Educational Institutions’ category led the advertising of ‘Education’ sector in Print during Jan-Jun’10.
  • ‘Planman Consultant India Pvt Ltd’ was the top advertiser of ‘Education’ sector in Print during Jan-Jun’10.
  • High advertising share of ‘Education’ sector in Non Metro Newspapers during Jan-Jun’10.
This week, AdEx India analyzes the advertising trends of Education Sector in PRINT during Jan-Jun ‘10.

Volume Growth of Education Sector in Print

  

Share of categories under Education sector in Print

  
Click here to enlarge:
  • During Jan-Jun’10, Print ad volumes of ‘Education’ sector have increased by 2% compared to same period in 2009.
  • With 70% share ‘Educational Institutions’ leads among the categories of ‘Education’ sector advertised in Print during Jan-Jun’10.
  • ‘Coaching Centre/Competitive Exams’ and ‘Computer Education Centre’ with 18% and 6% share had the 2nd and 3rd highest share of overall ‘Education’ sector Print ad pie during Jan-Jun’10.

Advertising of ‘Education’ sector in Newspapers and Magazines was in the ratio of 99:1 during Jan-Jun‘10

Top Advertisers of Education sector in Print

Share of Education Sector in Metro/Non Metro/Mini Metro Newspapers
Click here to enlarge Click here to enlarge
  • ‘Planman Consultant India P Ltd’, ‘Vellore Institute of Technology’ and ‘Career Point’ were the top 3 advertisers of ‘Education’ sector in Print during Jan-Jun’10.
  • 60% of ‘Education’ sector advertising in Non Metro Newspapers followed by Metro and Mini Metro Newspapers with 22% and 18% share respectively during Jan-Jun’10.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Lydia Lopez, Senior Executive – Communications, TAM Media Research
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C wing, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531243, Mobile: +91 9819002123, E-mail: lydia.lopez@tamindia.com, Website: www.tamindia.com
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