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Monday, 07th July, 2008
- TV advertising of Domestic Airlines dropped down by 27% during Jan-May '08 compared to Jan - May '07.
- 'MDLR Airlines' leads in advertising of Domestic Airlines on TV during Jan - May '08.
- Advertising of Domestic Airlines skewed towards National channels.
- 28% rise in Average Ads/Day of Domestic Airlines on TV during Jan - May '08 over Jan - May '07.
| This week, AdEx India analyzes Domestic Airlines
Sector Advertising on TV during Jan-May 2008.
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Share of Airlines sector on TV during Jan-May '08(Domestic vs. International Airlines)
Volume Growth of Domestic Airlines on TV during Jan-May '08
- Advertising of International and Domestic Airlines on TV in the ratio of 89:11 during Jan - May '08.
- During Jan - May '08, TV ad volumes of Domestic Airlines has seen a drop of 27% compared to Jan - May '07.
Share of Players in Domestic Airlines sector on TV during Jan-May '08
Advertising of Domestic Airlines (National vs. Regional) during Jan-May '08
- "MDLR Airlines' was the number one advertiser under Domestic Airlines sector on TV during Jan - May '08 followed by 'Kingfisher Airlines Ltd' and 'Jet Airways'.
- Advertising of Domestic Airlines on National and Regional Channels in the ratio of 67:33 during Jan - May'08.
Advertising frequency of Domestic Airlines on TV during Jan-May '08
Advertising of Domestic Airlines on TV during 2007
Overview of Domestic Airlines advertising on TV during 2007
- During Jan - May '08, Average Ads/Day of Domestic Airlines has seen a rise of 28% on TV compared to same period in 2007.
- TV advertising of Domestic Airlines saw a drop of 21% during 2007 compared to same period in 2006.
- During 2007, TV advertising of Domestic Airlines was more during the 2nd half compared to the 1st half of same year.
- In the year 2006, the 1st and last quarter had an equal advertising share of Domestic Airlines on TV.
Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)
Ad Volume is based on secondages.
Advertising spends, if any, indicate market valuation of the ad space/time
bought.
The figures should be taken only as indicative and not absolutes
The figures should be taken only as indicative and not absolutes
Siddhartha
Mukherjee, Vice President - Communications, Business Head - Eikona PR
Track,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com