Friday, 11th July, 2008

  
 Highlights :

  • Print ad volumes of Domestic Airlines declined by 36% in Jan - May '08 compared to the same period in 2007.
  • ‘Full Service’ Domestic Airlines had maximum share of overall advertising of Domestic Airlines in Print.
  • ‘Kingfisher Airlines Ltd' was the top advertiser under Domestic Airlines sector in Print during Jan - May '08.
  • Domestic Airlines did maximum advertising in Metro Newspapers during Jan - May '08.
  • Contest Promotional ad campaign was preferred more for advertising of Domestic Airlines in Print during Jan -May '08.
 
This week, AdEx India analyzes advertising trends in Domestic Airlines Category in Print during Jan-May 08.

Share of Airlines sector (Domestic vs. International) in Print

  

Volume Growth of Domestic Airlines in Print during Jan-May'08

  
Click here to enlarge : Share of Airlines sector (Domestic vs. International) in Print   Click here to enlarge : Volume Growth of Domestic Airlines in Print during Jan-May'08
   
  • During Jan - May '08, International and Domestic Airlines print advertising was in the ratio of 57:43.
  • During Jan - May '08, Domestic Airlines advertising drop down by 36% in Print compared to Jan - May '07.

Monthly advertising share of Domestic Airlines in Print

  

Share of Domestic Airlines (Full Service vs. Low cost)

Click here to enlarge : Monthly advertising share of Domestic Airlines in Print   Click here to enlarge : Share of Domestic Airlines (Full Service vs. Low cost)
  • Maximum Print advertising of Domestic Airlines during the month of March 2008.
  • During Jan - May '08, Full Service and Low Cost Domestic Airlines did print advertising in the ratio of 69:31.

Key advertisers of Domestic Airlines in Print during Jan-May '08

 

Share of Domestic Airlines in Newspapers (Metro, Non Metro and Mini Metro)

Domestic Airlines used Newspapers and Magazines in an advertising ratio of 97:3.

Click here to enlarge:Key advertisers of Domestic Airlines in Print during Jan-May '08   Click here to enlarge :Share of Domestic Airlines in Newspapers (Metro, Non Metro and Mini Metro)
  • ‘Kingfisher Airlines Ltd' led with 44% share of Domestic Airlines ad pie in Print followed by 'Jet Airways (I) Pvt Ltd' and 'Spicejet Ltd' with 24% and 16% share respectively during Jan - May '08.
  • Domestic Airlines advertised maximum in Metro Newspapers followed by Non Metro and Mini Metro Newspapers with 25% and 9% share respectively.

Sales Promotional Ad Campaign under Domestic Airlines during Jan-May '08

  
Click here to enlarge : Sales Promotional Ad Campaign under Domestic Airlines during Jan-May '08  
  • During Jan - May '08, maximum ads of Domestic Airlines were based on 'Contest Promotion' i.e. with 46% followed by 'Discount Promotion' and 'Multiple Promotion' with 26% and 14% share respectively.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Track,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com