Thursday, 27th December, 2007

  
Highlights :

  • There was an increase of advertisers and brands in 2007 as compared to 2005
  • During Jan – Nov ’07, English Newspapers had the largest average ad size.
  • Share of advertisers in English Newspapers during week ends was relatively less in comparison with week days.
  • Planman Consultant is the most loyal advertiser on print.
  • ‘Dabur India’ led the ad innovation layout chart with 9% followed by HP with 8%
  • ‘Independent Retailers’ hit 41% share in sales promotion
 
This week, AdEx India analyzes Facts and Figures of Print Advertising in Jan-Nov’07

Count of Advertisers and Brands

  

Size does matter!!!

  
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         Tally of Advertisers and Brands on Print...

  • The number of advertisers and brands grew by 2% and 36% respectively during Jan-Nov ’07 compared to 2005.

         Newspapers language wise Average ad size

  • During Jan-Nov ’07, English newspapers had the largest average ad size followed by Kannada and Tamil newspapers.

Language wise advertising share on Weekdays and Weekends

  

Lions' loyalty ... with the Print Media!
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  • Share of advertising on English Newspapers during week days is 74% whereas during week ends is 26%.
  • Interestingly Hindi and other language newspapers had identical advertising volumes during Weekdays and Weekends.
  • Planman Consultant ranked first among top advertisers on print followed by Sikkim/Royale Government of Bhutan.
  • 94% of advertisers on Print were exclusive.

Catchy innovation a way to catch reader’s attention…

  

Get notice with New and tangy look!
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         Print Innovation

  • Figured Outline was used extensively by the Print advertisers.

       Advertisers with use of new innovative ad layouts try to        distinguish themselves.

  • ‘Dabur India Ltd’ used highest number of innovative ad layout on Print during Jan-Nov ‘07.

Know the pulse of the customer!

Festival advertising track on Print
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       Top Categories with max usage of Sales Promotion

  • To hit the bulls eyes....
  • 'Independent Retailers' had the largest share of the sales promotion i.e. 41%.
  • eadymade Garments and Jewellery followed on 2nd and 3rd place respectively during Jan-Nov '07.
  • High advertising during 'Diwali' compared to other festivals during 2007.
Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)
Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Track,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com