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Tuesday, 17th February, 2009
Highlights :
  • 9% rise in TV ad volumes of Consumer Durables sector on TV during 2008 compared to 2007.
  • ‘Water Purifiers/Filters’ were the top category under Consumer Durables sector on TV during 2008.
  • 'Hindustan Unilever Ltd' was the number one advertiser for the Consumer Durables brands on TV during 2008.
  • ‘Legrand Multi Mood Setting Switches’ topped the chart of new brand list of Consumer Durables on TV during 2008.
  • ‘Preity Zinta’ was the top celebrity in endorsing Consumer Durables brands on TV during 2008.
 
This week, AdEx India analyzes advertising trends in Consumer Durables in TV during 2008.

Volume Growth of Consumer Durables sector on TV

 

Quarterly advertising share of Consumer Durable sector on TV

 
Click here to enlarge:Volume Growth of Consumer Durables sector on TV   Click here to enlarge:Quarterly advertising share of Consumer Durable sector on TV
   
  • During 2008, Consumer Durables sector has seen growth of 9% on TV compared to 2007.
  • During 2008, maximum advertising of Consumer Durables during the third quarter (peak of summers) and the last quarter (festival time).

Share of Categories of Consumer Durables on TV during 2008

  

Growth in Categories of Consumer Durables on TV during 2008

Click here to enlarge:Share of Categories of Consumer Durables on TV during 2008   Click here to enlarge:Growth in Categories of Consumer Durables on TV during 2008
  • Top 10 categories accounted for 77% of overall Consumer Durables advertising on TV during 2008.
  • Top 3 categories of Consumer Durables sector on TV were ‘Water Purifiers/Filters’, ‘Television Sets’ and ‘Air Conditioners’ ,which together had contributed for 40% share on TV during 2008.
  • Among all the categories of Consumer Durables on TV, ‘Other Home Appliance’ has recorded maximum growth in its ad volumes followed by ‘Portable Gensets’ and ‘Power Backup Systems’ during 2008 compared to 2007.

Top Advertisers of Consumer Durables on TV during 2008

  

New Consumer Durable brands advertised on TV during 2008

Click here to enlarge:Top Advertisers of Consumer Durables on TV during 2008   Click here to enlarge:New Consumer Durable brands advertised on TV during 2008
  • ‘HUL’, 'LG Electronics India Ltd' and 'Philips Electronics India Ltd' were the Top 3 advertisers in Consumer Durables advertising on TV during 2008.
  • ‘Legrand Multi Mood Setting Switches’ ,’ LG Scarlet’ and ‘LG Jazz’ were the Top 3 new Consumer Durable brands advertised on TV during 2008.
  • Top 10 new brands of Consumer Durables on TV comprised of 3 brands of ‘LG Electronics India Ltd’ and 2 of ‘Samsung India Electronics Ltd’ during 2008.

Share of Consumer Durables in National and Regional Channels

  

Celebrity Endorsement for Consumer Durables brands on TV

Click here to enlarge:Share of Consumer Durables in National and Regional Channels   Click here to enlarge:Celebrity Endorsement for Consumer Durables brands on TV
  • During 2008, advertising of Consumer Durable brands on National and Regional channels was in the ratio of 61:39.
  • During 2008, ‘Preity Zinta’, ‘Esha Deol’ and ‘Hema Malini’ were the Top 3 celebrities in endorsement of Consumer Durable brands on TV.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Measurement,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com
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