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Tuesday, 22th Sept, 2009
Highlights :

  • TV ad volumes of Consumer Durables decreased by 3% during Jan-Jul ’09 compared to Jan-Jul ‘08.
  • ‘Water Purifiers/Filters’ had max. advertising share of Consumer Durables on TV during Jan-Jul ’09.
  • ‘Hindustan Unilever Ltd’ was the top advertiser of Consumer Durables on TV during Jan-Jul ’09.
  • More than 45% share of Consumer Durables advertising on Regional Channels during Jan-Jul ’09.
  • ‘Ranbir Kapoor’ leads in advertising of Consumer Durables in Print during Jan-Jul’09.

This week, AdEx India analyzes of the:Overview of Telecom Sector advertising in Print during Q1 ‘09

Volume Growth of Consumer Durables sector on TV

  

Share of Consumer Durables categories on TV during Jan-Jul ‘09
Click here to enlarge:of Snapshot of Consumer Durables advertising on TV during Jan-Jul ‘09 Click here to enlarge:of Snapshot of Consumer Durables advertising on TV during Jan-Jul ‘09
 
  • Consumer Durables sector recorded a drop of 3% in its TV ad volumes during Jan-Jul ’09 compared to same period in 2008.
  • Top 10 categories contributed for 88% share of overall advertising share of Consumer Durables on TV during Jan-Jul’09.
  • ‘Water Purifiers/Filters’ with 27% share leads in advertising of Consumer Durables on TV followed by ‘Air Conditioners’ and ‘Television set’ with 16% and 10% share respectively during Jan-Jul ’09.

Growth in f Consumer Durables Categories on TV during Jan-Jul ‘09

Top Advertisers of Consumer Durables on TV during Jan-Jul ‘09

 
Click here to enlarge:of Snapshot of Consumer Durables advertising on TV during Jan-Jul ‘09 Click here to enlarge:of Snapshot of Consumer Durables advertising on TV during Jan-Jul ‘09
  • ‘Gas Stoves’,’ Music Systems’ and ‘Transformer/Voltage Stabilizers’ were the Top 3 growing Consumer Durable categories on TV during Jan-Jul ’09 compared to Jan-Jul ‘08.
  • ‘HUL’, 'Matsushita Electric Industrial Co Ltd' and 'Microtek International' were the Top 3 advertisers in Consumer Durables advertising on TV during Jan-Jul ‘09.
   

New Consumer Durable brands advertised on TV during Jan-Jul ‘09

Share of Consumer Durables in National and Regional Channels

 
Click here to enlarge:of Snapshot of Consumer Durables advertising on TV during Jan-Jul ‘09 Click here to enlarge:of Snapshot of Consumer Durables advertising on TV during Jan-Jul ‘09
  • ‘LG Refrigerator’, ‘Hitachi Ace Follow Me’ and ‘’Whirlpool Ro Water Purifier’ were the top 3 new Consumer Durable brands advertised on TV during Jan-Jul ’09.
  • 2 brands each of ‘Air Conditioners’ and ‘Refrigerators’ made it to the Top 10 list of new brands advertised under Consumer Durables sector on TV during Jan-Jul ’09.
  • Advertising of Consumer Durables on National and Regional channels was in the ratio of 54:46 during Jan-Jul ‘09.
  • ‘Maharashtra’ was the top state in advertising of Consumer Durables on Regional channels followed by ‘Tamil Nadu’ and ‘West Bengal’ at 2nd and 3rd place respectively.
  

Celebrity Endorsement of Consumer Durable brands on TV

 
Click here to enlarge:of Snapshot of Consumer Durables advertising on TV during Jan-Jul ‘09
  • ‘Ranbir Kapoor’ leads in advertising of Consumer Durable brands on TV followed by ‘Hema Malini’ and ‘Esha Deol’ at the 2nd place with an equal share of 11% during Jan-Jul ‘09.
Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)
Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Track,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com
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